Hospitality Social & Content Executive

Application Deadline: 26 November 2026

Department: Commercial

Location: Hampden

Compensation: £30,000 / year

Description

Creative, energetic and digitally minded, this occupant of this role will help showcase and grow the hospitality proposition here at Barclays Hampden.

The role will be responsible for bringing our hospitality experiences to life through engaging, authentic and impactful social media, digital content and storytelling, showcasing the unrivalled experience of entertaining at Scotland’s National Stadium and ultimately helping drive awareness, engagement, enquiries and hospitality sales.

Working across matchdays, concerts & major events the successful candidate will capture the atmosphere, the people, the food, the spaces and experiences that make hospitality at Barclays Hampden so special.

This is a hands-on content role for someone who understands social media, has a strong creative eye and is equally comfortable developing a content plan as they are capturing and publishing content live from an event.

Key Responsibilities

• Co-develop & deliver a dedicated social and content plan to promote hospitality at Barclays Hampden.
• Create engaging, high-quality content across relevant social platforms, including short-form video, photography and written content.
• Proactively identify content opportunities that showcase the full hospitality experience, from arrival and dining through to seats, atmosphere and behind-the-scenes moments.
• Capture and publish live content on matchdays, concerts and major events.
• Create recurring content formats and campaigns that build awareness of the hospitality proposition throughout the year.
• Work with our internal creative resource and external suppliers where required to produce premium photography, video and campaign assets Help position Barclays Hampden hospitality as a compelling premium experience for businesses, individuals, music lovers & football supporters.
• Develop content that clearly communicates different hospitality products, experiences and reasons to purchase.
• Create content that supports key sales periods, product launches, availability messages and last-chance opportunities.
• Bring a strong customer perspective to our campaigns, helping potential guests understand what an experience at Barclays Hampden feels like.
• Identify and tell stories around the people and experiences behind Barclays Hampden hospitality.
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• Develop customer testimonials, case studies and user-generated content that provide authentic advocacy.
• Act as a brand guardian for all hospitality content, ensuring a consistent premium tone, visual identity and customer experience across all channels.
• Ensure hospitality content consistently reflects the premium positioning and brand standards of Barclays Hampden.
• Work collaboratively with Commercial, Marketing, Communications and Digital colleagues to ensure hospitality is appropriately represented across wider channels and campaigns.
• Analyse social, content and website performance to identify content themes and campaigns that generate the highest engagement, enquiries and bookings.
• Produce regular performance reports and recommendations for hospitality stakeholders.
• Monitor and Track performance across content campaigns – identifying our most optimum means of turning awareness to conversion of sales.
• Monitor relevant trends across football, sport, hospitality and social media and identify opportunities for Barclays Hampden to stand out.
• Any other reasonable duties as directed by the Head of Communications / Commercial Director
  
  

Skills, Knowledge & Expertise

• Experience working in social media, content, digital marketing or a similar role.
• Strong understanding of major social platforms and content formats.
• Demonstrable experience creating engaging short-form video and social-first content.
• Ability to capture high-quality content using a smartphone and/or camera.
• Strong organisational skills and the ability to work across multiple campaigns and deadlines.
• Commercially minded, with an understanding that great content should ultimately contribute to business results.
• Comfortable working flexibly, including evenings and weekends around fixtures and events.
• Experience using Meta Business Suite, LinkedIn and short-form video platforms.
• In depth experience navigating Facebook, Instagram, LinkedIn, TikTok, WhatsApp, X & YouTube.
• Understanding of paid social campaign optimisation.
• Experience in photography and videography