Head of Social Media

ABOUT THE ROLE

We're looking for a creative, strategic, and results-driven Head of Socials to lead our short-form content strategy across YouTube Shorts, TikTok, and Instagram. The ideal candidate is a hands-on leader who thrives in a fast-paced environment, understands social media trends, and knows how to turn creative ideas into high-performing content. They'll be responsible for building and managing a team, driving platform growth, and ensuring content aligns with our creative vision and business goals.

WHAT YOU’LL OWN

• Develop and execute the overall content strategy for YouTube Shorts, TikTok, and Instagram Reels, Posts, and Stories.
• Identify emerging trends and quickly translate them into engaging, platform-specific content.
• Oversee the entire content lifecycle, including ideation, scripting, filming, editing, publishing, and performance analysis.
• Build and manage a team of employees, interns, and contractors to support content research, writing, filming, and editing.
• Establish clear priorities, production schedules, performance goals, and expectations across all social platforms.
• Analyze content performance, identify opportunities for growth, and use data to continuously improve content strategy and execution.
• Manage departmental budgets, resources, and contractor utilization to ensure efficient operations.
• Partner with the Brand Partnerships team to execute sponsored content and ensure all campaign deliverables meet creative requirements and deadlines.
• Proactively identify production bottlenecks, resource constraints, and competing priorities, communicating challenges and solutions to leadership.

WHAT WE’RE LOOKING FOR

• 3-5 years of experience in social media, digital content, or short-form video production, including 2+ years in a leadership or management role.
• Proven track record of developing and executing successful social media strategies that drive audience growth, engagement, and viewership.
• Deep understanding of YouTube Shorts, TikTok, and Instagram, including platform algorithms, audience behavior, content trends, and best practices.
• Hands-on experience managing the full content production process, from creative development through filming, editing, and publishing.
• Strong analytical skills with experience using platform analytics to evaluate performance, identify trends, and make data-driven decisions.
• Excellent project management and organizational skills, with the ability to manage multiple priorities and tight deadlines.
• Experience managing budgets, allocating resources, and maintaining efficient production workflows.
• Strong communication and cross-functional collaboration skills, particularly when working with creative, production, and brand partnerships teams.
• A proactive, resourceful, and adaptable mindset with the ability to operate independently and make decisions quickly.