Head of Social Media
About SoFast
SoFast is a new, cutting-edge functional beverage: a natural way to fortify yourself and control your appetite. It's developed with Power Brands, the team behind about 3,000 beverage brands for Coca-Cola, PepsiCo, Nestle, and hundreds of startups.
About the role
This is a not a strategy role. We're hiring someone who runs social programs with their own hands, every day.
You'll own SoFast's social media and run every program yourself: building campaigns, scheduling and posting, running paid social on Meta and TikTok, managing creators and influencers, engaging the community and reading the numbers. Our in-house design team produces the content and you tell them what you need. Then you take it live and make it perform.
What you will bring:
- 7+ years of running social programs you designs and launched yourself
- At least one brand you grew from scratch, with numbers to prove it
- CPG, beverage or food experience (strongly preferred)
- Fluency in TikTok, Reels, Shorts and LinkedIn, plus paid social and AI tools
- Speed, self-direction, and weekly reporting on what's working and what you've cut
Who this isn't for: If you've moved past doing the work and now mostly direct others this isn't your role. We want an operator who still loves being on the keyboard.
What you get:
- $130,000-$170,000 base pay + performance bonus
- Medical, dental and vision
- Paid time off and holidays