Head of Social Media

About the Role
We’re looking for a Head of Social Media to build and lead Hungry Minds’ social media presence. This is a strategic, hands-on role for someone who can develop a clear social media strategy, turn it into an actionable plan, and build a repeatable process for testing, learning, and scaling what works.
We’re looking for someone who has built and implemented a social media strategy, can demonstrate tangible results, and is equally comfortable setting direction and getting involved in execution.

Key Responsibilities

• Own social media strategy: Develop and implement a social media strategy aligned with our audience, business goals, and evolving brand direction.
• Build a content system: Establish content pillars, formats, channel priorities, and a structured content calendar that supports consistent, high-quality execution.
• Drive audience growth: Develop and test initiatives to increase organic reach, grow relevant audiences, and strengthen brand awareness across platforms.
• Lead experimentation: Test content formats, creative approaches, collaborations, and emerging platforms. Analyze results and turn successful experiments into repeatable processes.
• Oversee content production: Work with designers, photographers, videographers, and external creators to brief, coordinate, and deliver content that meets the brand’s creative standards.
• Build an engaged community: Develop meaningful relationships with our audience through conversations, community management, user-generated content, and relevant interactions.
• Manage partnerships: Identify and coordinate influencer, creator, and brand partnership opportunities that support social media growth.
• Measure performance: Define relevant KPIs, monitor channel performance, and translate data into actionable recommendations for improving content and results.
• Collaborate across teams: Work closely with creative, product, and marketing teams to ensure social media supports broader company priorities and brand development.
• Establish efficient workflows: Build processes for planning, production, publishing, experimentation, and reporting that can scale with the business.
• Report on results: Communicate performance, key learnings, priorities, and resource needs to leadership.

What We’re Looking For

• Proven experience developing and implementing social media strategies, with tangible results you can demonstrate.
• A track record of growing brand presence, organic reach, and audience engagement across platforms such as Instagram, TikTok, and YouTube Shorts.
• Strong strategic thinking combined with a willingness to execute, test ideas, and get hands-on when needed.
• Experience translating business and brand objectives into content strategies, creative briefs, and practical execution plans.
• Strong storytelling skills and an excellent eye for visual quality, creative consistency, and brand communication.
• A data-driven mindset, with the ability to interpret performance metrics, identify patterns, and make informed decisions.
• Experience coordinating content production and collaborating with creative teams, freelancers, agencies, or other external partners.
• Understanding of community building and how to create genuine audience engagement beyond publishing content.
• Experience with influencer marketing, creator collaborations, or brand partnerships.
• Strong project management and prioritization skills, with the ability to manage competing priorities and own a content calendar independently.
• Excellent written communication skills in English.
• An entrepreneurial, ownership-driven mindset and the ability to work effectively in a small, fast-moving team.

Nice to Have

• Experience in e-commerce, direct-to-consumer (DTC), publishing, lifestyle, consumer products, or edutainment.
• Experience marketing physical products and connecting social media activity to commercial outcomes.
• Familiarity with paid social fundamentals, including boosting content, audience targeting, and collaboration with paid media teams.
• Experience building a personal brand or developing a founder-led social media presence.
• Experience establishing social media workflows and scaling content operations from an early stage.

What Success Looks Like

• A clear, actionable social media strategy with defined priorities and measurable goals.
• Consistent execution supported by an effective content planning and production process.
• Measurable improvements in relevant metrics such as organic reach, audience growth, engagement, and content performance.
• A structured experimentation process that identifies winning formats and turns successful ideas into repeatable content systems.
• A recognizable, coherent social media presence that reflects the brand and builds meaningful relationships with its audience.
• Clear reporting and recommendations that help leadership understand performance and make informed decisions.