Head of Social & Influencer Marketing

THE POCO BERO WAY

We’re not a corporate pizza chain. We’re a startup — which means change is the only constant. You’ll wear many hats, have a real seat at the table, and the work you do will actually be seen. If you need a rigid playbook, this isn’t it. If you want to build something from scratch and put your fingerprints all over it, welcome home.

THE ROLE

You’ll own Poco Bero’s entire social presence — from strategy down to the caption. You’ll lead influencer relationships, manage our TikTok creator community, negotiate deals, and show up to photo shoots, pop-ups, and wherever else the brand needs energy. Inbound partnership opportunities land on your desk. So does the budget to act on them.

WHAT YOU’LL DO

• Own all social channels — content calendar, creative direction, posting, and community engagement
• Lead influencer seeding and outreach — identify, pitch, and build lasting relationships
• Manage and grow our TikTok creator community — these people are our megaphone
• Negotiate one-off deals with larger influencers, with full autonomy to close
• Handle all inbound partnership and collaboration inquiries
• Be on the ground for photo shoots, pop-ups, and brand activations
• Manage a real budget and make real decisions with it — no hand-holding
• Track performance, report insights, and iterate until it works
• Own our e-mail marketing calendar and execution + Klaviyo experience a plus
• Produce video content to fill in content gabs where necessary (~10 posts/mo)

WHAT WE’RE LOOKING FOR

• You live on social media — not just as a user, but as someone who gets how it works
• Strong understanding of Meta marketing (Instagram + Facebook ecosystems)
• Experience with influencer outreach, seeding, and deal negotiation
• Comfortable managing a budget and making spending calls independently
• A creative eye — you know what looks good and what performs
• A personality — you’re not just executing, you’re contributing to the brand voice
• Startup mindset — you adapt fast, don’t wait to be told, and don’t crack under ambiguity
• Strong written communication; charming in a DM, sharp in a pitch

NICE TO HAVE

• TikTok Creator Ecosystem experience
• Basic photo / video editing skills
• Brand partnership or agency background
• Food & beverage industry experience
• Content creation portfolio
• Community management experience

WHAT YOU GET

• Real creative freedom — your ideas actually ship
• Budget autonomy and direct decision-making power
• Ground-floor startup energy with zero red tape
• Direct access to leadership
• A fun, flexible environment where change is the only constant
• $65,000 – $96,000 depending on experience — we’re open to someone earlier in their career who is ready to take the bull by the horns, learn fast, and build something real
• Fearlessness is valued here — we want someone who makes moves, learns from mistakes, and keeps going
• Location - Los Angeles or New York