Head of Social and Content

About us

VAMOS Brands is an independent spirits company that builds bold, characterful brands and takes them to the world. Our lead brand, Cazcabel Tequila, is family grown and produced in Mexico, where we’ve just opened a new $40M distillery. It’s sold in more than 50 markets, from the UK and US to Australia, with more launches to come across the portfolio. We’re a small team with big ambitions, so what you do here will make a real difference.

The role

We’re looking for someone who lives and breathes social to take ownership of our social and digital strategy across the portfolio.

You’ll set the direction for each brand, make sure there’s always the right content in the right place, and grow the communities around them. Some days that means briefing agencies and creators. Other days it means picking up a phone and shooting something yourself. You’ll work closely with the brand team, our brand ambassadors around the world and our distributor partners.

Salary: £45,000 to £55,000 depending on experience

What you’ll do

Social and digital strategy

• Set the social and digital strategy for each brand, including channel mix, content pillars, KPIs and budget.
• Turn brand and market priorities into annual and campaign plans and see them through.
• Keep an eye on new platforms, formats and AI tools, and work out which ones are worth our time.

Content

• Run a rolling content plan so every brand, market and channel has what it needs, when it needs it.
• Make sure we have content covering our products, hero serves and everything else we need to tell each brand’s story.
• Work out the best way to make each piece, whether that’s an agency, a creator, the in-house team or you. Write briefs and deliver in a timely manner.
• Supply visual content for the channels other teams run, including the website, email, Amazon and trade decks.
• Audit what we already have in our digital asset management tool, fill the gaps, and keep it organised so markets and partners can help themselves.

Tone of voice

• Give each brand its own world on social, with a tone of voice that holds up wherever it appears.
• Set the standard for how our brands look and sound, and help markets and ambassadors get it right.

Organic social and community

• Run day to day organic posting across all brand channels.
• Build communities that actually engage. Reply, join the conversation and spot things early.

Influencers and paid

• Find, build and manage influencer and creator networks in our key markets.
• Manage our paid social agencies, from setting strategy and signing off plans to holding them to the KPIs we agree. Good knowledge of Meta ads is desirable.

Continuous improvement

• Establish KPIs to set benchmarks for all social and digital marketing initiatives, with focus on capturing learning that will enable continuous improvement of future activations (vs activity being deemed success or failure).
• Report monthly through the social dashboard.
• Run social listening and keep track of competitors, and share what you learn about consumers, competitors and trends with the brand team.

Where your content goes

You’ll own social. For everything else, you’ll make sure the teams running those channels have the content they need.

• Social: Instagram, TikTok, Facebook, LinkedIn and YouTube
• Paid social: ad creative and cut-downs for agency campaigns
• Influencers and creators: briefs, seeding and partnership content
• Website, eCommerce and email: brand sites, Amazon A+ and newsletters
• Trade and ambassadors: sell-in decks, market and serve toolkits, content packs
• Events and PR: event and activation content, press imagery

About you

• Attitude matters most to us. You want to win as part of a team and you enjoy being the challenger.
• Positive, proactive, curious, and not hung up on hierarchy.
• You live and breathe social, and you know how to tell a brand’s story there.
• You’ve set and delivered social and digital strategy for consumer brands before, ideally in drinks.
• You can shoot, edit and write content yourself.
• You’ve managed influencer networks and paid social agencies across more than one market.
• You’re organised, comfortable with data and used to managing budgets across several brands.

After your first year

• Every brand has a clear social and digital strategy.
• No brand, market or channel is short of content.
• Community and engagement are growing month on month.
• Influencer networks are up and running in priority markets, with paid and organic working together.

How to apply

If this sounds like you, apply with your CV and a cover letter combined into one PDF. Applications without a cover letter won't be considered. In your cover letter, answer the following:

1. Something you’ve made that you’re proud of.
2. Which communities, online and off, Cazcabel should be part of.
3. Your first thoughts on taking Cazcabel to 1m followers.
4. One piece of content you’d make tomorrow morning if you joined us.
5. The 5 Instagram or TikTok accounts you think will be enormous in two years.