head of creator partnerships

head of creator partnerships

Influencer · UGC · Affiliate

Santa Ana, CA · In office · Marketing / Growth

read this before you apply.

This seat is for someone who has already built a creator army. We mean 500 or more creators, recruited, managed and kept active by you and a system you built. If your biggest program was 40 influencers and an agency did the recruiting, this one isn't a fit.

This role is in our Santa Ana office five days a week. The drive from LA is brutal and San Diego isn't much better. Do the math on your commute before you hit apply.

The non-negotiables:

• You've built and run a creator, UGC or affiliate program of 500+ creators.
• You can show us the revenue it drove, in dollars, and how you tracked it.
• You know the rules: FTC disclosure, age-gating, and how each platform treats cannabis and hemp content.
• In office, five days a week.
• You manage your own time and own your own number.

Do not apply without:

• The size of the largest creator program you built, and how long it stayed active.
• What it made the company, and how you proved it.
• How you recruited at scale, and how you kept creators posting after the first check.
• One program that didn't work, and what you changed.

what we don't want.

• Someone who has only done celebrity deals and big one-off posts.
• Someone whose only playbook is paying for posts.
• Someone who reports views and likes and can't tell us what a creator made the company.
• Someone who treats creators like transactions. They talk to each other, and our reputation lives in that conversation.
• Someone who needs an agency to do the recruiting.

who we want.

A builder and a closer. You know how to find the right creators, get them excited about turn, and keep them excited long after the first post. You build the machine so 500 creators doesn't mean 500 inboxes.

You run two lanes. Influencers bring us views, trust and awareness. Affiliates eat what they kill. You know how to run both, where they overlap, and how to move a creator from one to the other.

You know the money. Commission structures, seeding costs, cost per view against paid media, the return on every dollar and every unit we send out. You can tell us which 50 creators are carrying the program and which 200 should be cut.

You know cannabis and hemp play by different rules. Hemp ships to 25+ states, so an affiliate link can close the sale. Cannabis sells at the counter and through delivery, so you get creative with codes, retail partners and tracking. If you've built in a regulated category before, even better.

You protect the brand. Every creator is a version of turn out in the world. You set the standard, write the briefs, catch the fake followers and the codes leaking onto coupon sites, and keep everyone on the right side of the rules.

You get our ethos. We make fun of ourselves, a lot like Liquid Death, and we take education, innovation, iteration and creativity seriously. turn is family founded and independent, and our mission is simple: it's your turn.

the work itself.

• Build the creator army. Recruit, vet, onboard and activate 500+ creators across nano, micro and macro tiers.
• Own the relationships. You are turn's face to every creator in the program.
• Run the affiliate program end to end: commission structure, tracking, codes, payouts and fraud control.
• Build the system: creator CRM, onboarding flow, brief library, content approvals, and a community where creators talk to us and to each other.
• Run product seeding and gifting at scale, with a clear return on every unit sent.
• Put creator content to work. Lock usage rights and get the best UGC into our paid ads, site, retail and sales materials.
• Keep it compliant. Disclosure, age-gating and approved claims, every time.
• Report the number every week: active creators, content out, reach, revenue attributed and return on spend.

the numbers you own.

• Active creators: 500+ within 12 months. Active means posted in the last 30 days.
• Revenue from creator and affiliate channels, tracked and reported weekly.
• Return on creator spend, cash and product included.
• Cost per view against our paid media.
• Creator retention at 90 days.
• UGC delivered into paid, site and retail every month.
• Zero compliance issues.

the first 90 days.

• First 30: audit what we have, pick the stack, lock the commission structure and compliance rules, and get the first 50 creators live and/or on the near patch to being live. Provide us the clear clear clear roadmap.
• By 60: 150 active creators, affiliate tracking working end to end, and the first weekly scorecard.
• By 90: 300 active creators, a clear read on which tiers and creators drive revenue, and the plan to 500.

compensation.

A smaller base and a bigger upside, because this program will carry real weight at turn. $100,000 to $120,000 base, plus performance pay tied directly to the revenue your program drives. There is no cap. Hit the numbers and this is a $250,000+ seat.

the practicals.

• Location: Santa Ana, CA. In office, five days a week.
• Some travel for creator events, shoots and trade shows.
• Apply at www.turn.me/apply or send to robert@turn.me.
• With your application, send the numbers from your largest program: creator count, how long it ran, and what it made.

a note from the founders.

turn grew because people believed in it and told their friends. We want someone who can build that into an army: 500 creators who love the brand, post because they want to, and get paid when they move product. If you've built that before, we want to hear how.

www.turn.me | www.turnapparel.me | www.turnhemp.me