Head of Creator Community

Back in March, the creator program at this rapidly scaling DTC brand was just a side project. By August, it was already driving 20% of their ad spend in their home market and expanding rapidly across three others.

Now comes the exciting part: scaling it into a primary global revenue driver. With revenue up 400% year-on-year and a lean team of 35 moving at incredible speed, the foundation is primed for exponential growth. To capture this momentum, they are creating a centralized, high-impact department from the ground up.

They are looking for a strategic builder to step into a high-autonomy environment, design their very first global creator strategy, and establish a world-class operational playbook. If you want a once-in-a-lifetime career experience shaping a startup during its most exciting hypergrowth stage - with total freedom and zero corporate bureaucracy - this is the role you apply for.

This is a fully remote, full-time role.

WHAT'S IN IT FOR YOU

• Full authority on day one over creative strategy, team structure, software tooling, agency partners, and budget allocation.
• Supply content for a performance engine running €3.5M/month in paid ad spend (85% Meta).
• Report directly to leadership with decisions happening in days, not quarters.
• TikTok Shop launch across global markets sits directly under your leadership.
• Inherit a team of 4 community managers, 6 assistants, external agency partners, and dual manufacturing hubs (US/China).
• Executive coaching and learning resources paid for by the company.

WHAT YOU'RE GETTING INTO

• Build the brand's first ever creative and creator strategy, that will continue to grow them into the next stages.
• Decode what is actually converting across hundreds of thousands of pieces of existing content and turn that into a repeatable playbook that keeps the media buying team fed with assets that move ROAS.
• Structure regional community managers operating across 4 key markets (NL, DE, US, UK) into one high-performing, centralized operation.
• Own the TikTok Shop creator and affiliate strategy end to end as it launches globally within the next two months, the single biggest lever in the business this year.
• Expand the program from 600 initial community members to 1,000+ active, high-volume creators globally.
• Deliver high-converting ad assets to the media buying team, lifting creator content as a share of total ad spend in every market.
• Set clear SLAs for external seeding and TikTok agencies, measuring them strictly on performance and usable assets over activity reports.

WHO YOU ARE

• You have built and scaled a DTC creator or affiliate program from scratch (must be prepared to share case studies or portfolios demonstrating past channel growth).
• 5+ years in creator, influencer, or performance community management, owning strategic decisions and channel economics.
• Experience managing and optimizing substantial monthly seeding budgets (€30k–€50k+).
• At least 2 years directly managing a team, including coaching junior managers and assistants.
• You understand paid media metrics (Hook Rates, CTR, ROAS) and know how to bridge the gap between creator content and ad account performance.
• You thrive in high-speed, autonomous environments and are comfortable operating in European time zones for real-time collaboration.

Bonus points if you have taken TikTok Shop from launch to a major revenue channel, or have phased out external agencies to bring capabilities successfully in-house.