Head of Creator and Affliate

About Us

Ancient + Brave is a female founded, mission-driven wellness brand with an award-winning range of collagen, supplements and functional blends. Rooted in ancient wisdom and validated by science, our simple daily rituals support our community in nurturing whole body health.

Ancient + Brave has been recognised in The Sunday Times 100 fastest-growing private companies for three consecutive years - most recently placing 7th - and ranked 4th in the Oresa Retail Growth Index in 2025. It's a reflection of the quality of what we build, the community we serve, and the discipline with which we operate.

Social and environmental responsibility has always been at the heart of the business and woven into how we operate. We're a certified B Corp, a member of 1% for the Planet, and through the Made By Brave Foundation we direct 1%+ of all revenue to environmental and social causes.

As an equal-opportunity employer we are committed to an inclusive and diverse workplace culture, where we are brave, connected and intentional - and lead with integrity. Please find out more by reading our JEDI statement which can be found here.

We operate from beautiful head offices overlooking the river Ouse in Lewes, East Sussex.

THE ROLE

This is an influential role within the business. Influencer is becoming part of every aspect of the Ancient + Brave brand, not just a communication channel. It ties into our paid media and our brand creative, as well as traditional influencer marketing, affiliates and UGC. We are looking for someone who can play to all of these strengths and make every partnership as effective as possible.

You will put a clear structure in place for our influencer strategy as we go into 2027, bringing strong beauty and wellness experience and applying learnings across the board. You will partner closely with our Market Directors, taking a global point of view on how one influencer strategy is made local where relevant.

You will work in close alignment with the CMO, our Creative Director and our Founder on all things strategic, and in close partnership with the Head of Performance on how influencer works alongside paid media.

What You'll Do

Build our influencer infrastructure

• Set a clear 360 vision for influencer across paid media, brand creative, influencer marketing, affiliates and UGC, defining how it will be delivered across the year and how it splits by market
• Define how influencer content is used and paid for across all channels, so every partnership is as effective and efficient as possible
• Set clear brand guidelines and creator selection criteria, working to clear business needs so volume never comes at the expense of the brand or the target customer alignment.
• Build a measurement framework aligned to those guidelines, ensuring everything delivers on ROI whether its Organic or amplified in paid.
• Build a testing and learning framework to enable a clear understanding of the most effective creator profiles, formats and hooks and optimise accordingly.
  
  

Own influencer processes and partnerships

• Define the processes behind every partnership: the contracts we use, what we should and shouldn't pay for, and how deals are approved
• Build a rate card, template library and a clear negotiating position for Ancient + Brave as a brand, giving the team benchmarks and guidelines to execute at scale and avoid pricing from scratch
• Lead the paid usage rights strategy across all creator content, working with the Head of Performance so influencer and paid media work in partnership and deliver volume at a cost that supports the unit economics of the business
• Ability to negotiate partnerships at every level, from celebrity and macro talent to smaller creators, working with agents and management to ensure the correct rights, permissions, usage terms, renewals and exclusivity are in place and guiding the team to do the same.
  
  

Build the affiliate creator funnel

• Develop a clear strategic approach to affiliate creators for Ancient + Brave and a programme that is capable of scale.
• Oversee recruitment, activation and retention of creators into the defined affiliate programme, and be accountable for the health and growth of the roster
• Partner the Head of Performance on the unit economics and commission rate and briefing strategies before ensuring the right creators are in the programme producing work and driving impact.
• Work with the Affiliate Executive to build the onboarding and management process properly as the programme scales
• Understand the affiliate creator landscape as it stands today and where it is heading, across networks, platform-native programmes and social commerce and be prepared to evolve and innovate as needed
• Define the processes behind every partnership: the contracts we use, what we should and shouldn't pay for, and how deals are approved
• Build a rate card, template library and a clear negotiating position for Ancient + Brave as a brand, giving the team benchmarks and guidelines to execute at scale and avoid pricing from scratch
• Lead the paid usage rights strategy across all creator content, working with the Head of Performance so influencer and paid media work in partnership and deliver volume at a cost that supports the unit economics of the business
• Ability to negotiate partnerships at every level, from celebrity and macro talent to smaller creators, working with agents and management to ensure the correct rights, permissions, usage terms, renewals and exclusivity are in place and guiding the team to do the same.
  
  

Lead the team and the influencer budget

• Own the annual influencer budget, ensuring it delivers against the measurement framework you put in place and against the needs of the business
• Lead a team across influencer and UGC, keeping all activity aligned and making sure the team runs to budget
• Guide the team hands-on and take action, while setting clear strategy and helping individuals build their commercial thinking
• Present strategy, performance and results to the executive board, with a clear commercial view of how influencer supports wider business objectives
• Stay agile, adapting plans and priorities as the needs of the business change
  
  

Your background

Essential

• A 360 approach to influencer marketing across paid media, brand creative, influencer marketing, affiliates and UGC
• Proven experience running influencer at scale, including in a paid media environment, with the processes to deliver asset production at speed
• Proven experience in the affiliate creator space: how it works, how it is changing, and how to scale a roster efficiently
• Demonstrable contracting and negotiation understanding and capability at every scale, from celebrity partnerships to much smaller creators, with expertise in paid usage rights across a range of deal structures including fee per asset, retained, hybrid fees plus commission, pure revenue share, gifting and seeding, and buyouts
• The ability to measure performance and communicate results clearly as tangible wins for the business
• Experience leading a team across multiple markets, with an ability to coach, mentor and develop individuals while ensuring high-paced, high-quality delivery at all times
  
  

Preferred

• Multi-market experience, particularly US or European
• DTC background in wellness, beauty, supplements or food and drink
• TikTok Shop, social commerce or platform-native affiliate experience
• Experience selecting and managing outsourced or agency support for creator sourcing at volume
  
  

Who You Are

• You think commercially and strategically first. Given a volume target, you design the system that can deliver it, using AI where needed to support pace.
• You are at home in data. Signals from the paid environment across the funnel are how you make decisions
• You are a strong negotiator you enjoy getting the best possible deal for the business
• You build systems that teams can use, designed to scale without adding headcount
• You work at pace and you hold quality while you do it
• A true team player who thrives in a fast changing, high expectation environment and who makes the teams they’re part of greater than the sum of their parts
  
  

Further, To Truly Thrive At Ancient + Brave You Will Need To Embody The Spirit Of Our Brand And Align With Our Company Culture. For Us That Is a Series Of Shared Beliefs

WE BELIEVE IN BRAVERY — We are: Courageous, Bold, Experimental

WE BELIEVE IN INTEGRITY — We are: Honest, Accountable, Ethical

WE BELIEVE IN CONNECTION — We are: Collaborative, Inclusive, Open

WE BELIEVE IN INTENTION — We are: Purposeful, Proactive, Focused

WAYS OF WORKING

We're a fast-paced scale-up and being together in person makes a real difference to how we collaborate and move the business forward. We've worked hard to make our riverside office an inviting and genuinely enjoyable place to be, and we're proud of the environment we've created for our team. Therefore, please only apply if you’re happy to commute to our HQ in Lewes, East Sussex on a full-time basis.

As part of being an equal-opportunity employer, we are committed to fostering an inclusive and diverse workplace culture. We embrace varied perspectives and encourage creativity that knows no bounds. While most of our roles are advertised as full-time, we are open to discussing where appropriate.

If you require any reasonable adjustments to support you through the application or interview process, please don't hesitate to let us know.

We're not currently seeking recruitment support for this role.

WHY JOIN US

At Ancient + Brave you’ll find an engaging, collaborative and inclusive work environment where your talents will be nurtured, and your contributions valued.

Here's What Joining Us Looks Like

• We pay a discretionary bonus and review our salaries annually.
• Our Private Medical Insurance is designed to support your health and wellbeing, providing swift access to high-quality care whenever you need it most.
• Our Medicash plan offers access to specialist consultations, 24/7 Virtual GP and health screenings as well as dental, optical and complementary therapies and access to confidential support via its EAP programme.
• In addition to our regular annual holiday allowance of 25 days plus bank holidays, we also offer one Wellbeing day to use as needed.
• Our pension contributions are ESG invested (so no pharma, weapons or other ethically questionable investments).
• Our Mintago platform gives employees access to financial wellbeing advice and support as well as retail discounts and salary sacrifice schemes, which cover childcare, cycle to work, gym membership, groceries, electric vehicle and mobile/tech purchase.
• We offer continuous training & professional development opportunities and our team members get to enjoy complimentary nutrition and meditation sessions in the office.
• Our kitchen is fully stocked with the usual supplies as well as a limitless supply of A+B products (you also get 50% off on any product you wish to purchase).
• We hold two social events a year to come together and connect in a meaningful way.
• We provide all our team members with suitable laptop computers & headphones and our office is equipped with monitors, ergonomic chairs and sitting and standing desks.