Head of Creative Strategy - Football Culture and Branded Content

Head of Creative Strategy - Football Culture and Branded Content

Hybrid Working - 3 days in the office

We are partnering with a culturally influential football and sports media brand to appoint a Head of Creative Strategy. The business sits where football meets music, fashion, gaming, entertainment and youth culture, helping major brands connect credibly with the next generation of fans.

This is a senior, hands-on role for a strategic thinker and exceptional storyteller who can turn cultural insight and client ambition into pitch-winning creative platforms, branded content and partnerships.

The remit

• Own creative strategy across branded content, partnerships and priority pitches.
• Nurture and develop the capabilities and skills of a team of Creative Strategists under your wing
• Turn brand objectives and audience insight into distinctive strategic territories and executable ideas.
• Lead briefs from discovery and ideation through deck development and senior client presentation.
• Identify emerging opportunities across global football, Gen Z culture, talent and digital platforms.
• Set the creative quality bar and connect commercial, editorial, creative and production teams.
• Build smarter processes, coach talent and grow the strategic capability of the business.
• Strengthen pitch conversion, client relationships and proactive commercial propositions.

You will bring

• Senior experience in creative strategy, branded entertainment, content partnerships or integrated planning.
• A strong portfolio linking insight to ideas, persuasive pitches and audience impact.
• Deep fluency in football culture and its intersections with music, fashion, gaming and entertainment.
• A sharp understanding of Gen Z behaviours and social-first formats across YouTube, TikTok and Instagram.
• Outstanding writing, deck-building, facilitation and presentation skills.
• Leadership credibility, commercial judgement and a collaborative, low-ego approach.
• Team management experience
• Mandatory: Publishing background used to working in editorial frameworks, team management experience

Interested? Get in touch for a confidential conversation and the full brief.