Head of Content

Head of Content & Strategy – Video First Property Platform 🎬📱

Pulse is partnering with a fast growing proptech platform about to launch in London, backed by multi-million pound investment from one of the biggest names in UK property. Their app is replacing static listings with a personalised feed of video walkthroughs, building a challenger brand set to take on Rightmove and scale globally. As the business builds towards launch, it's investing in a brand new content function to turn an audience of almost 9,000 into a waitlist that's ready for day one.

This is a newly created role at the heart of a video first platform where content is the product, not an afterthought. You'll build the content and social strategy the brand doesn't yet have, and work directly with one of global marketing's best known executives, who sits on the board.

This is a hands on, high visibility role for someone who isn't fazed by a blank page and wants to build a content function from the ground up rather than inherit one.

What you'll be doing:

• Setting content and social strategy across Instagram, TikTok and beyond, working with the founders
• Briefing and directing a content creator, without doing the filming or editing yourself
• Rebuilding TikTok from scratch with an approach that actually works
• Growing Instagram on from almost 9,000 followers against a real six month target
• Connecting content performance directly to waitlist signups and app downloads, not engagement alone
• Keeping content consumer focused, since B2C content already reaches agents and brokers
• Using AI tools to speed up production while keeping content authentic and real
• Flagging where freelancers, UGC or influencers would help hit the plan

What they're looking for:

• 7+ years' experience in content, social or marketing strategy, including directing someone else's output
• A track record of growing a channel from a low base, backed by numbers and a result you owned against a target, such as signups, sales or downloads
• A strong understanding of video first platforms such as TikTok, Reels and Shorts
• Good instincts for trends, turned into ideas someone else can execute
• Comfortable working independently from a brand and steer set by others

📍 Location: London office, 3-4 days a week

A rare opportunity to shape how one of London's most ambitious proptech launches shows up on social from day one.

Head of Content & Strategy, Video First Property Platform 🎬📱