Head of Content

Head of Content - B2B Exhibition

Location: Guildford (hybrid) Hours: Full-time; flexible working considered. Compensation: £68,000 OTE (subject to experience) Why this is worth switching jobs

• Build the flagship from the inside. Design the content engine for a major new addition to a leading organiser’s portfolio - an international, trade-only expo with a multi-hall footprint and serious board-level attention.
• Own the market conversation. Your agenda will set what brands launch, what buyers prioritise and what the media covers - across product innovation, sustainability, supply chain, retail & e-commerce, and culture/brand storytelling.
• Run a programme that moves needles. Multiple show-floor theatres, a full-day standalone conference, curated partner forums over three high-intensity days, plus a year-round digital layer.
• Commercially central, not a side show. Remit tied to growth KPIs: qualified buyer attendance, session utilisation, sponsor lead quality, content NPS and renewal uplift. You’ll work shoulder-to-shoulder with the Content Director, event MD, sales and marketing leaders.
• Flex built in. Hybrid working, accountability-over-hours culture, and a supportive, multi-award-winning team.

What you’ll lead

• Editorial ownership of pillars, tracks and formats that convert into registrations, footfall and high-value meetings.
• Speaker strategy & relations: mapping, securing and coaching headline voices across brands, retailers/marketplaces, manufacturers/suppliers, technology, investors and creators; contracts, briefings and on-site care.
• Programme design & delivery: third-party conferences, show-floor theatres and a one-day standalone conference; agenda structure, format innovation and production quality.
• Partner content & showcases: with associations, federations, media and sponsors to create must-attend summits, buyer tours and demo zones.
• Measurement & optimisation: set and report KPIs (track attendance, session saturation, NPS, sponsor lead yield), driving continuous improvement each edition.
• 365 machine: turn live IP into articles, reports, webinars and community programming that feed audience and pipeline all year.

The scale of the job

• Event: large-scale, International, trade-only expo; multi-hall footprint; international audience from 50+ countries spanning brands, retailers, distributors, manufacturers, suppliers and media.
• Programme size targets: 100-120 sessions, 80-120 speakers, 4-6 stages, award/showcase theatre, buyer tours and live demos across 3 show days.
• Stakeholders: sales, marketing, operations, production, awards, PR/digital; plus advisory boards and strategic partners.
• Your success will be measured by: qualified buyer growth, session attendance, NPS, sponsorship, press/social reach, award engagement and exhibitor rebooks.

About you

• 5+ years leading content for large-scale B2B exhibitions/conferences.
• Proven record working with high-profile speakers, advisory boards and strategic partners, delivering complex multi-stage programmes on time.
• Editorially sharp and commercially wired; confident tying agenda choices to registration and revenue outcomes.
• Team leader who’s organised, proactive and calm on site; excellent copy instincts and stakeholder management.