Head of Brand and Content Marketing (London)

About Fresha

Fresha is the leading AI-powered operating system for the global beauty and wellness industry, giving businesses everything they need to run smarter, grow faster and build stronger client relationships.

In May 2026, Fresha secured an $80M growth investment from KKR at a valuation of $1B, officially reaching unicorn status and bringing total funding raised to $285M. Already profitable, Fresha is using this investment to accelerate global expansion and drive the next generation of AI and product innovation.

Today, Fresha operates at global scale, with offices across Europe, North America, the Middle East and Asia Pacific. Our platform is trusted by 130,000+ beauty and wellness businesses across 120 countries, with more than 1.5 billion appointments booked to date.

Our mission is simple: help beauty and wellness businesses grow by giving them the technology they need to attract clients, manage their operations and run their business in one place.

We’re continuing to scale rapidly across markets, teams and products, making this an exciting time to join us.

Role Overview

Head of Brand and Content Marketing | London, UK | Office-based

Fresha is seeking a visionary and inspiring Head of Brand and Content Marketing to define and lead our global communications, content, and influencer programs. Reporting directly into the CEO, this role is responsible for shaping how the company tells its story across every channel, from PR and content to events and social.

The ideal candidate is a senior leader with a proven track record in communications, digital PR, influencer marketing, and content leadership. They will combine strategic vision with hands-on delivery, bringing creative ideas to life while ensuring Fresha’s brand presence is consistent, credible, and impactful worldwide.

This is a unique opportunity to own the comms and content agenda at a global scale, working directly with the CEO and collaborating across C-suite, Product, Marketing and Commercial.

What You'll Do

• Communications Leadership: Own Fresha’s communications strategy, including corporate comms, executive visibility, media engagement, and general response.
• Content Strategy & Production: Develop and oversee an integrated content strategy across corporate blog, landing pages, newsletters, and social media. Drive consistent, high-volume, high-quality output that aligns with Fresha’s values and business priorities.
• Digital PR & Media: Manage PR agencies to deliver measurable media coverage and digital backlinks that strengthen Fresha’s reputation and SEO authority.
• Influencer & Ambassador Programs: Design and scale global influencer and ambassador initiatives that amplify Fresha’s reach and credibility.
• Event Marketing & Thought Leadership: Lead communications for conferences, panels, and speaking opportunities. Shape messaging that positions Fresha as the category leader in beauty and wellness tech.
• Team Development: Coach and mentor an ambitious team, elevating their skills while building a culture of creativity and accountability.
  
  

What We’re Looking For

• Leadership: Leading brand, communications, PR, or content leadership, ideally within a tech or SaaS business.
• Corporate comms: Proven success leading corporate comms, media relations, and crisis comms at a senior level, including C-suite exposure.
• A vision for content that connects: Content leadership expertise, with a track record of building and scaling multi-channel content strategies.
• Digital PR & Media: Strong ability to generate media coverage and digital visibility that drives measurable outcomes
• Influencer marketing: Built and managed influencer/ambassador programs at scale that help brands connect authentically with their communities.
• Executive influence: Confident working directly with the CEO and senior leadership.
• Adaptability: Comfortable with shifting priorities in a high-growth, fast-changing environment.
• Creative mindset: Brings bold, innovative ideas and the ability to execute within resource constraints.
  
  

Your Opportunity at Fresha

• Shape our global story: Define how the world sees Fresha and the role we play in helping beauty and wellness businesses thrive.
• Direction: Set the tone for our corporate comms, content and PR.
• Influence at the highest level: Partner with the CEO and senior leadership to strengthen Fresha's voice and reputation.
• Shape the industry conversation: Hep define the future of beauty and wellness technology through leadership.
• Grow a creative team: Develop an ambitious team encouraging bold ideas and high quality work.
• Build for what's next: Establish a distinctive global presence as Fresha continues to grow and evolve.
  
  

Inclusive Workforce

At Fresha, we are creating a culture where individuals of all backgrounds feel comfortable.

We want all Fresha people to feel included and truly empowered to contribute fully to our vision and goals. Everyone who applies will receive fair consideration for employment.

We do not discriminate based on race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.

If you have any accessibility requirements that would make you more comfortable during the interview process and/or once you join, please let us know so that we can support you.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analysing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.