Head of Affiliates & Strategic Partnerships

Head of Affiliates & Strategic Partnerships

Department: Growth / Marketing

Reports To: Chief Marketing Officer / Head of Growth

Location: Remote (Work from Anywhere)

Employment Type: Full-Time

About the Role

We are looking for an experienced, commercial, and data-driven Head of Affiliates & Partnerships to lead and scale our global partner ecosystem. In this role, you will oversee our regional Affiliate Managers across multiple territories, optimize partner networks, drive high-impact creator partnerships (with a dedicated focus on YouTube and IG/TikTok and other platforms talent), and institute rigorous analytics around partner performance, downstream retention, and spend.

The ideal candidate has a strong track record scaling partner-led acquisition in high-volume, performance-driven verticals such as Prop Trading, FinTech / Financial Services, Crypto, or iGaming.

Key Responsibilities

1. Leadership & Regional Orchestration

• Lead, mentor, and align a distributed team of regional Affiliate Managers to ensure localized campaigns align with global revenue and brand objectives.
• Set global standards, commission frameworks, onboarding workflows, and best practices across all regional partner channels.

2. Deal Structuring & Strategic Creator Partnerships

• Source, negotiate, and close high-value commercial agreements with top-tier affiliates, digital publishers, financial influencers, and master affiliate networks.
• Build a distinct, dedicated strategy for YouTube creators, influencers, and financial content producers, moving beyond transactional flat fees into sustainable, performance-aligned commercial structures (hybrid, rev-share, tiered CPA).
• Community & Platform Nuances (Telegram / Discord): Deeply understand and navigate the operational nuances of non-traditional channels, including trading signal groups on Telegram, private Discord alpha communities, and forums, ensuring bespoke partner models, incremental promotion, and community trust.
• Own the full partnership lifecycle: prospecting, outreach, contract negotiation, compliance review, onboarding, and ongoing relationship management.

3. Performance Tracking, Data & Retention / Lifetime Value (LTV)

• Build and maintain a real-time reporting infrastructure tracking spend, output, deliverable fulfillment, and downstream financial returns (CAC, ROAS, pay-in volumes, challenge pass rates).
• Retention & LTV Accountability: Move beyond front-end acquisition metrics to monitor, report on, and optimize for long-term customer value, repeat purchases/account renewals, and user retention by partner and regional cohort.
• Monitor payout reconciliation, budget allocations, and unit economics per partner/region to ensure net profitability.
• Implement robust attribution models, tracking links, postback configurations, and deep-dive cohort analytics.

4. Affiliate Fraud & Traffic Quality Verification

• Implement strict traffic quality verification protocols and anti-fraud mechanisms to detect and prevent cookie stuffing, bot traffic, incentivized signups, self-referrals, and unauthorized brand bidding.
• Partner with the data and risk/compliance teams to conduct regular traffic audits, dispute fraudulent conversions, and safeguard marketing budgets.
• Safeguard brand integrity by enforcing clear marketing and promotional guidelines across all partner and creator collateral.

Candidate Profile & Qualifications

• Industry Experience: 5+ years in performance marketing/affiliate management with at least 2+ years in a senior/leadership capacity. Direct experience in Prop Trading is highly preferred; background in Crypto, FinTech, FX/CFD Brokers, or iGaming is required.
• Team Leadership: Proven experience managing regional or remote affiliate managers across distinct global markets (e.g., LATAM, SEA, MENA, EU, North America).
• Creator & Community Fluency: Deep familiarity with sourcing, negotiating, and tracking influencer/creator partnerships across YouTube, Instagram, TikTok, alongside a nuanced understanding of community-driven ecosystems (Telegram, Discord, and specialized trading forums).
• Analytical Prowess & LTV Focus: Highly analytical mindset with advanced skills in BI tools, tracking platforms, and deep cohort retention analysis.
• Fraud & Quality Mitigation: Proven experience identifying affiliate fraud, auditing traffic quality, and protecting affiliate spend from poor-intent or bot traffic.
• Commercial Acumen: Strong negotiation chops with the ability to structure creative win-win commercial models (CPA, CPL, Rev-Share, Tiered hybrid).
• Clear Communicator: Fluent in English (additional languages are a plus for managing international partner managers).

Key Performance Indicators (KPIs)

• Net new customer acquisition and funded account growth via partner channels.
• Cohort LTV, customer retention, and payback periods across partner sources.
• The channel blended CAC and ROAS.
• Traffic cleanliness and fraud mitigation rate.
• YouTube and creator deliverable completion rate & audience conversion.
• Team quota attainment across regional territories.

What We Offer

• Fully remote - work from anywhere in the world
• Work with a diverse, multinational team
• Career growth and development opportunities
• Competitive salary
• Flexible working environment
• Opportunity to grow within a fast-paced global proprietary trading company