GTM & Commercial Enablement Manager

Moburst is a global, full-service digital marketing agency and an award-winning growth partner dedicated to helping companies redefine their digital presence. With a robust ecosystem of 29 specialized service units, we build comprehensive growth engines for startups and tech giants alike, including Google, Samsung, Uber, and Reddit. We move fast, build innovative AI-driven products, and deliver high-impact marketing strategies.

We are looking for a sharp, process-driven GTM & Commercial Enablement Manager to become the backbone of our commercial operations. In this greenfield role, you will build the tools, playbooks, training, and accountability structures that empower our client-facing teams to independently identify and pitch upsell and cross-sell opportunities.

This is a hands-on, operational role at its core, focused on creating high-quality commercial assets and driving HubSpot workflows, with a light-touch client-facing layer.

Responsibilities-

• Create and maintain playbooks, sales decks, demos, and deliverable examples for all product and service units so account teams have everything they need to spot and pitch upsell opportunities independently.
• Partner with Product and AI teams to understand new features, updates, and tools, translating them into commercially viable, client-facing propositions and GTM materials.
• Train Account Managers and Delivery Leads to recognize upsell signals and comfortably lead commercial conversations directly with their clients.
• Analyze HubSpot data to map existing client service stacks, identify strategic gaps for upsells/cross-sells, track pipeline movement, and hold teams accountable for follow-up.
• Join client conversations as an additional resource when an Account Owner needs strategic backup
• Continuously update training materials, service definitions, pricing, and collateral in HubSpot based on field feedback and what resonates with clients.

Requirements-

• 3–5 years of experience in Sales Enablement, GTM Enablement, Commercial Operations, or Product Marketing within a Digital Marketing Agency, Media Agency, or Marketing Tech environment- Must.
• Proven track record of building sales materials, playbooks, decks, and training programs from scratch (not just managing existing systems)- Must
• Hands-on expertise with HubSpot CRM- data mapping, pipeline tracking, contact management, and reporting
• Strong baseline understanding of digital marketing service models
• Comfortable supporting live client conversations as a secondary commercial resource without owning the client relationship.
• Proven ability to manage creative pipelines, brief designers/writers, and deliver high-quality materials on tight deadlines.
• Experience working in globally distributed, remote teams; comfortable adapting working hours across time zones (Israel, UK, US)