Growth Creative Strategist, Performance Marketing

Summary

Gaia is seeking a Growth Creative Strategist who turns audience insights, compelling storytelling, and experimentation into membership growth. Your central question: What audience, message, offer, and creative approach could acquire more valuable members—and how do we test it? Creative ability comes first, supported by hands-on performance marketing skills. You’ll develop concepts, write copy and briefs, coordinate paid creators and UGC, and help launch and optimize campaigns. Reporting to the Marketing Tech Lead, who owns paid media, you’ll collaborate across marketing, brand, and creative to deliver advertising that drives acquisition and builds trust. Develop Creative and Creator Content That Drives Growth

• Translate audience research and campaign insights into concepts, hooks, ad copy, scripts, and actionable creative briefs.
• Develop platform-specific creative for Meta (Facebook and Instagram), Google Search, and YouTube, testing audiences, messages, offers, formats, and landing page approaches.
• Create and coordinate paid creator and UGC campaigns, including sourcing, briefing, scripting, feedback, delivery, and collaboration on fees, agreements, usage rights, and paid amplification permissions within approved budgets.
• Maintain Gaia’s voice and brand integrity while adapting creative to audience needs and platform advertising requirements.
  
  

Test, Execute, and Improve for Better Performance

• Build prioritized creative tests, analyze results, and turn findings into specific recommendations, connecting creative performance to conversion, acquisition cost, and member quality.
• Help build, launch, troubleshoot, and optimize campaigns in Meta Ads Manager and Google Ads, checking assets, copy, links, tracking, offers, and landing page alignment.
• Support ASO for the Apple App Store and Google Play through messaging, creative assets, and conversion testing.
• Help evaluate additional channels, including ChatGPT advertising opportunities, AppLovin, Audacy, and others, as availability and priorities warrant.
  
  

Support Hands On Execution and Collaboration

• Work collaboratively across marketing, brand, creative, and technical teams, incorporating feedback while keeping work moving.
• Take ownership of details, deadlines, and follow-through from initial concept through launch and learning.
• Adapt as priorities evolve within growth, creative, and performance marketing and jump in where needed—whether that means refining a brief, helping prepare assets, checking campaign setup, or resolving a launch issue.
• Use and help optimize internal AI tools to scale creative development, testing, and production, adapting workflows as priorities and capabilities evolve.
• At Gaia, soft skills are key to success. We seek candidates with strong interpersonal abilities – effective communication, teamwork, prioritization, and problem solving – who can adapt to change, manage conflicts with empathy, and collaborate well with diverse teams. While technical skills matter, we highly value those who build positive relationships, contribute to a supportive culture, and approach challenges with a solution-oriented mindset. If this sounds like you, you’ll thrive in our dynamic environment. Must be able to work on campus in Louisville, CO. US citizenship or an existing work visa is required Gaia subscribers strongly preferred Non-smoker
  
  

Responsibilities

Develop Creative and Creator Content That Drives Growth

• Translate audience research and campaign insights into concepts, hooks, ad copy, scripts, and actionable creative briefs.
• Develop platform-specific creative for Meta (Facebook and Instagram), Google Search, and YouTube, testing audiences, messages, offers, formats, and landing page approaches.
• Create and coordinate paid creator and UGC campaigns, including sourcing, briefing, scripting, feedback, delivery, and collaboration on fees, agreements, usage rights, and paid amplification permissions within approved budgets.
• Maintain Gaia’s voice and brand integrity while adapting creative to audience needs and platform advertising requirements.
  
  

Test, Execute, and Improve for Better Performance

• Build prioritized creative tests, analyze results, and turn findings into specific recommendations, connecting creative performance to conversion, acquisition cost, and member quality.
• Help build, launch, troubleshoot, and optimize campaigns in Meta Ads Manager and Google Ads, checking assets, copy, links, tracking, offers, and landing page alignment.
• Support ASO for the Apple App Store and Google Play through messaging, creative assets, and conversion testing.
• Help evaluate additional channels, including ChatGPT advertising opportunities, AppLovin, Audacy, and others, as availability and priorities warrant.
  
  

Support Hands On Execution and Collaboration

• Work collaboratively across marketing, brand, creative, and technical teams, incorporating feedback while keeping work moving.
• Take ownership of details, deadlines, and follow-through from initial concept through launch and learning.
• Adapt as priorities evolve within growth, creative, and performance marketing and jump in where needed—whether that means refining a brief, helping prepare assets, checking campaign setup, or resolving a launch issue.
• Use and help optimize internal AI tools to scale creative development, testing, and production, adapting workflows as priorities and capabilities evolve.
  
  

Qualifications

• Paid acquisition creative experience with examples showing your contribution and measurable results.
• Strong audience research, concept development, copywriting, scripting, and briefing skills, with an understanding of creative differences across Meta, Google Search, and YouTube.
• Hands-on Meta Ads Manager and Google Ads experience, including setup, QA, analysis, and optimization.
• The ability to interpret performance data and translate findings into creative decisions.
• Experience writing and producing creative within regulated, sensitive, or policy-heavy categories (health, wellness, personal development, or alternative topics) without triggering ad account restrictions.
• Familiarity with subscription business metrics (free-to-paid conversion, retention curves, churn, and LTV).
• A collaborative growth mindset, resourcefulness, and the organization to manage multiple deliverables through completion.
  
  

Especially valuable: Agency experience spanning creative strategy and media buying; paid creator and UGC experience; subscription or app acquisition experience; familiarity with ASO, attribution, and landing page testing; practical design, video editing, or AI-assisted production skills; and interest in Gaia’s content and audiences. Please share examples of paid acquisition creative you helped develop, your contribution, what you tested, and how the results informed your next decision.