Global TikTok Shop Director

Global Tiktok Shop Director

Location: Flexible (Europe or US East Cost preferred)

Type: Full-time

About Kind Patches

Kind Patches is one of the fastest-growing wellness brands in the world.

In just a few years, we've grown from an idea into the world's largest wellness patch brand, with millions of customers across the US, UK, Europe, Australia and beyond.

Today you'll find us on our own websites, Amazon, TikTok Shop, and in some of the world's biggest retailers, including Target, Walmart, CVS, Superdrug and Boots, with more major retail partnerships launching every year.

We're building a modern consumer brand across ecommerce, retail, creators, social media and performance marketing. We move fast, test constantly and back people who take ownership. The best ideas come from execution, not endless meetings.

Our team is ambitious, entrepreneurial and genuinely enjoys building. Every week brings new product launches, new campaigns, new markets and new challenges. If you're looking for a role where you can make a real impact and help shape the future of a global brand, we'd love to hear from you.

The Role

TikTok Shop isn't another sales channel for us. It's one of the biggest growth engines in the business. We're looking for someone to take complete ownership of it.

You already run a successful TikTok Shop and know what drives growth. You understand creators, affiliates, LIVEs, content velocity, compliance and how to build momentum that compounds over time.

At Kind Patches, you'll own TikTok Shop across every major market. You'll be responsible for GMV, new customer growth, creator strategy, affiliate performance, agency management and launching new markets.

This is the first time we've hired someone to own the channel end to end. You'll have the autonomy to build it your way and the opportunity to build the team around you.

What You'll Own

• Own TikTok Shop performance across all major markets, including GMV, new customer acquisition and overall growth.
• Develop creator and affiliate strategy, including recruitment, education, webinars, incentives and long-term relationships.
• Work closely with our Creative, Brand and Social teams to build content that performs.
• Oversee TikTok Shop agencies across the US, UK, Germany and other markets.
• Launch and scale new TikTok Shop markets across Europe and beyond.
• Build systems, processes and eventually your own high-performing team.

What We're Looking For

There's one non-negotiable: You've successfully grown a TikTok Shop business yourself.

You understand creators, affiliates, LIVEs, content strategy, product launches, content velocity and TikTok Shop compliance because you've done it, not because you've watched someone else do it.

You're commercially minded, move quickly and take ownership. You make decisions confidently, solve problems and thrive in high-growth environments.

Leadership experience, agency management, P&L ownership and multi-market experience are a bonus. We can teach those. We can't teach great TikTok Shop instincts.

Why Join Kind Patches?

You'll own one of the biggest TikTok Shop businesses in the wellness category and have the freedom to shape where it goes next.

You'll work with an established creator ecosystem, launch products into multiple global markets and help define the next stage of growth for the business.

As the company grows, so can this role. There is a clear path to taking on additional growth channels, building larger teams and progressing into Head of Growth or CMO.

How We Hire

We care more about what you've built than what's written on your CV. Apply with proof of work, not a cover letter. Show us a TikTok Shop you've helped grow, including the results you achieved, or send us a short Loom walking through a creator strategy or campaign you're proud of.

From there, you'll have an introductory conversation with our CEO, complete a practical Kind Patches challenge, present your thinking to the team, then have a final conversation with the founders. We aim to complete the entire process in around one week.