Director, Social Media

The Director, Social Media is responsible for defining and evolving how Seattle Sounders FC and Seattle Reign FC show up in the world, every day, in real time, and across culture. Full-time, reports to the VP, Brand & Social, and manages two dedicated teams.

This role leads social media strategy and execution across both clubs while ensuring each brand maintains a distinct voice and identity. You will operate as a builder and architect, designing systems, shaping content direction, and enabling teams to create work that drives both cultural relevance and measurable growth. You will also lead the organization's evolution in how AI is used across content and workflow.

Essential duties

• Define and execute a cohesive social media and digital strategy that aligns with organizational goals for revenue, fan growth, and engagement.
• Define and lead social media strategy for both Sounders FC and Reign FC, ensuring distinct voices with aligned ambition.
• Partner with Brand and Creative teams to develop scalable content systems and recurring formats (content IP), balancing planned storytelling with real-time and matchday content.
• Lead how the organization adopts and integrates AI across social and content creation, and build repeatable workflows.
• Establish KPIs and a data-driven approach to social performance, and lead structured testing across content formats, platforms, and workflows.
• Oversee social execution of partnership commitments and develop ways to integrate sponsors into content that feel native to fans.
• Lead, mentor, and develop social media teams across both clubs.

Qualifications

• 10+ years of experience in social media, content, or digital storytelling, with 5+ years leading teams.
• Proven ability to build and execute social strategies that drive both brand relevance and measurable growth.
• Strong understanding of platform dynamics, especially TikTok, Instagram, and emerging formats.
• Experience developing content systems, series, or repeatable formats that scale.
• Demonstrated ability to leverage data and analytics to inform decisions and optimize performance.
• Experience integrating emerging technologies (including AI tools) into creative or operational workflows.

Work environment

• Hybrid: regular on-site presence Monday to Thursday at the Headquarters & Training Facility in Renton, WA, plus matches at Lumen Field.
• Must reside within Washington state upon date of hire and be eligible to work in the US without sponsorship.
• Flexible schedule including evenings, weekends, and holidays as needed.

The annual salary range for this position is $130,000 - $170,000.