Director, Social Media

Job Profile Summary

Broward College, located in sunny South Florida, is one of the largest state colleges in the country. With an enrollment of approximately 55,000 students supported by 4,000 employees, the College was rated as a best-in-state employer by Forbes and a top 10 community college by the Aspen Institute.

Broward College is executing a strategic transformation to elevate its institutional reputation, strengthen community and economic development partnerships, and position the College as the premier destination for academic and workforce excellence.

Reporting directly to the Vice President of Strategic Communication and Marketing, the Director of Social Media serves as the primary strategist, content director, and operational lead for official Broward College social channels. This role drives multi-platform social strategy, organic storytelling, short-form video oversight, social listening, executive digital positioning, and student brand ambassador programs. The Director balances high-level digital strategy and campaign direction with active, grassroots connections across campus locations, student organizations, and institutional events to direct authentic campus storytelling and engage diverse audiences.

Minimum Education & Experience

• Education: Bachelor’s degree in Marketing, Communications, Digital Media, Journalism, Public Relations, or a related field required.
• Experience: Minimum of 3 years of progressive experience leading social media strategy, digital campaign execution, and audience growth within a corporate, agency, or institutional setting, with demonstrated supervisory or project leadership capabilities. (An equivalent combination of education and experience may be considered.)
• Higher Education Requirement: Direct professional experience managing social media in higher education, agency experience managing education/consumer brand clients, OR demonstrated experience leading social content execution on behalf of an academic institution, department, or student organization.

Preferred Qualifications

• Agency or Multi-Account Background: Experience in a fast-paced agency or multi-brand environment, with a strong portfolio demonstrating dynamic content direction, campaign strategy, and trend adaptation.
• South Florida Higher Ed Context: Familiarity with the South Florida higher education landscape, regional culture, student demographics, and campus community dynamics.

Our Culture

At Broward College, our leaders embody a culture of competence, care, character, composure, and courage. We prioritize serving each other and our students through high-quality guidance, mutual respect, resilience, and fair, thoughtful decision-making, all while upholding the values of integrity, transparency, and honesty.

Broward College offers an exceptional benefits package, including, but not limited to:

• Affordable High Quality Healthcare Insurance (Medical, Dental & Vision)
• Retirement Options – Florida Retirement System (FRS) Pension Plan or the FRS Investment Plan
• Wellness Program
• Vacation/Paid Time Off
• Winter and Spring Break Off
• Paid Parental Leave
• Tuition Assistance and Tuition Reimbursement are available to employees and family members

Salary Range:

$64,865 - $76,000 (Salary commensurate with education and experience)