Director, Social & Influencer

The Director of Social & Influencer leads Best Buy's Social Center of Excellence (COE), owning the strategy, roadmap, and performance of the company's paid, owned, and earned social ecosystem. This role drives customer engagement and incremental advertising revenue through social media and influencer programs, while leading a team, developing scalable social advertising solutions, and cultivating relationships with platform partners, agencies, and key stakeholders.

This role is hybrid: on site Monday through Thursday at the Best Buy corporate office in Richfield, Minnesota, with Fridays virtual.

What you'll do

• Lead Best Buy's social and influencer strategy across paid and owned channels, establishing the vision and roadmap for social engagement and advertising growth.
• Build and scale social and influencer advertising offerings across Meta, TikTok, Pinterest, YouTube, and emerging platforms to drive incremental revenue.
• Lead, develop, and coach a team of social and influencer professionals.
• Manage strategic relationships with platform partners, agencies, and executive stakeholders.

Basic qualifications

• 10+ years of social media, influencer marketing, digital media, or advertising experience
• 5+ years of direct and/or indirect leadership experience
• 5+ years experience developing paid, owned, and earned social strategies
• 5+ years managing social advertising across major social platforms

Preferred

• Experience building social, influencer, or retail media advertising products
• Experience in retail media networks, ecommerce, or digital advertising
• Strong knowledge of social commerce and influencer marketing
• Experience managing platform and agency partnerships

Pay range: $121,150 - $216,350 per year.