Director, Organic Social & Community

Reporting to the Sr. Director, Paid Media | Owned Media & Third Party, the Director, Organic Social & Community leads AutoNation's owned media ecosystem, turning social channels into a high-growth engine that builds brand affinity, drives engagement, and fuels performance across all lines of business. This role owns enterprise social strategy, community engagement, and local enablement, ensuring AutoNation shows up consistently, credibly, and culturally across platforms.

The Director will lead and mentor a growing team spanning content creation, community engagement, insights, and local enablement, and partners closely with Brand, Creative, Campaigning, Local Marketing, Customer Experience, Operations, PR, and agency partners.

Job Responsibilities

• Own AutoNation's enterprise owned media and community strategy across core and emerging platforms.
• Build and lead a modern social operating model grounded in always-on storytelling, cultural relevance, and measurable performance.
• Establish channel strategy, voice governance, playbooks and KPIs.
• Oversee publishing, moderation, crisis management and community engagement across platforms.
• Launch proof-point storytelling and micro-campaigns that activate the brand narrative.
• Lead local enablement strategy, ensuring brand-safe, authentic execution at scale.
• Partner with analytics and media teams to connect owned media performance to business outcomes.
• Manage social technology stack, tools, and vendor relationships.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 8-10+ years of experience in owned media, social, or community leadership roles.
• Proven experience building and scaling social teams and operating models.
• Deep understanding of platform dynamics, culture, and community management.
• Strong cross-functional leadership, executive communication and stakeholder-management skills.
• Business travel up to 30%.

AutoNation is one of the largest automotive retailers in the United States, with a network of dealerships nationwide. Benefits include 401k matching, health, dental and vision insurance, and associate purchase and discount programs.