Director of TikTok Shop Accounts

About

Zeroto1 is a 76 person Social Commerce and Influencer Marketing agency based in Orange County, CA.

We scale $100M+ consumer brands through Influencer Partnership Ads, TikTok Shop Management, Live Shopping, and Creator-Affiliate communities.

Role Summary

The Director owns the overall business performance for Shop GMV, P&L, budgets, product strategy, discount strategy, and campaign performance. This role translates business goals into actionable growth plans while aligning content, creators, affiliate, community, shop operations, and media buying teams toward GMV growth and healthy P&L performance.

The ideal candidate is both strategic and hands-on, with the ability to develop GMV growth plans, understand unit economics, identify hero SKU opportunities, design campaign strategies, lead cross-functional execution, and make data-driven decisions. Strong commercial judgment, ownership, communication, and the ability to drive results across multiple teams are essential.

Fully remote position based in the U.S. Candidates must be legally authorized to work in the United States without current or future sponsorship.

Responsibilities

1. GMV Planning & Business Strategy

• Own Shop GMV targets and break them down by campaign, SKU, channel, creators, content, and ads.
• Develop short- and mid-term GMV growth strategies aligned with business goals, budgets, and resources.
• Identify key growth opportunities across product, pricing, discounts, content, creators, affiliates, ads, and operations.
• Prioritize initiatives and make trade-off decisions between growth, profitability, inventory, and budget.
• Continuously evaluate performance and adjust strategies to achieve GMV goals.

2. P&L, Budget & Margin Management

• Own P&L planning and ensure growth strategies are financially sustainable.
• Manage budgets for creators, incentives, product samples, and advertising.
• Partner with Media Buying and Content teams to align spending with GMV, ROAS, and profitability goals.
• Monitor margins, discounts, conversion rates, and campaign profitability.
• Reallocate budgets based on performance, business priorities, and financial impact.

3. Product, Hero SKU & Discount Strategy

• Define product priorities and hero SKUs based on demand, inventory, margins, and growth potential.
• Develop discount strategies that maximize conversion while protecting profitability.
• Partner with Shop Operations to ensure inventory readiness and minimize operational risks.
• Ensure hero SKUs receive strong visibility across content, creators, affiliates, community, PDPs, and paid media.
• Analyze SKU performance and optimize strategy based on sales, conversion, inventory, and ad results.

4. Campaign Strategy & Execution

• Own the campaign calendar, themes, product focus, discounts, and GMV targets.
• Align cross-functional teams on campaign objectives, timelines, and execution plans.
• Ensure campaign readiness across content, inventory, creators, affiliates, CRM, and paid media.
• Track campaign progress, identify risks, and resolve blockers proactively.
• Lead campaign reviews and implement data-driven optimizations for future performance.

5. Cross-Functional Team Alignment

• Lead collaboration across content, creators, affiliates, community, shop operations, and media buying.
• Set clear priorities and align teams around GMV growth and business objectives.
• Ensure each function understands budget, performance targets, and operational requirements.
• Drive accountability for deliverables, timelines, and measurable business impact.
• Resolve cross-functional challenges to keep initiatives on track.

6. Performance Tracking & Business Reviews

• Monitor daily and weekly GMV, ROAS, ROI, margins, and campaign performance.
• Analyze key business drivers, including products, pricing, content, creators, inventory, and advertising.
• Lead business reviews with actionable insights, recommendations, and next steps.
• Translate performance data into priorities for cross-functional teams.
• Build a continuous optimization process to improve future campaigns and business results.

Required Qualifications

• Proven experience in e-commerce, social commerce, creator commerce, performance marketing, marketplace, or brand growth.
• Demonstrated success owning GMV, revenue, P&L, or commercial growth targets.
• Strong understanding of product strategy, pricing, discounts, conversion, traffic, margins, and business performance metrics (GMV, ROAS, ROI, CTR, CVR).
• Excellent analytical, project management, and cross-functional leadership skills.
• Thrives in a fast-paced environment with the ability to make data-driven decisions and adapt quickly.

Preferred Qualifications

• Experience with TikTok Shop, Amazon, Shopify, marketplace platforms, affiliate commerce, or creator-led e-commerce.
• Background working with creators, affiliates, paid media, and shop operations teams.
• Experience managing campaign calendars and large-scale promotional events.
• Familiarity with GMV Max, Seller Center, affiliate tools, CRM platforms, ads boost, and performance dashboards.
• Experience in beauty, fashion, lifestyle, consumer electronics, home, health, or other consumer product industries.