Director of Social Media

Texas Children's is looking for a Director of Social Media who works well in a fast-paced setting. In this position, you'll be responsible for shaping and executing the health system's social media strategy, advancing community engagement, reputation management, and brand storytelling across all platforms, and leading a creative, data-driven team.

Job Duties and Responsibilities

• Develop and implement a forward-looking social media strategy that supports enterprise goals in reputation, brand awareness, thought leadership, and community engagement
• Lead the direction, tone, and visual identity of all enterprise-level social channels (Facebook, Instagram, LinkedIn, YouTube)
• Foster authentic, two-way engagement with patients, families, staff, and communities through meaningful content and dialogue
• Lead proactive social listening to identify emerging issues, public sentiment, and opportunities for engagement
• Oversee creation of storytelling that showcases the health system's patients, clinicians, staff, research, and impact
• Lead development of an integrated editorial calendar aligned with organizational priorities, awareness campaigns, and key events
• Define and track KPIs for engagement, reach, sentiment, and conversion across platforms

Skills and Requirements

• Bachelor's degree in communications, marketing, digital media, journalism, or a related field required; master's degree preferred
• 10 years of progressive experience in digital communications or social media management, including at least 3 to 5 years in a leadership role

Hybrid, full time. Texas Children's is an equal opportunity employer.