Director of Social Marketing

About this role

You’ll be the strategic lead for all things social. From TikTok to Instagram, YouTube to UGC, you’ll drive the POV voice, and ensure our content makes people stop scrolling. This is a high-impact leadership role for someone who lives and breathes the creator economy and knows how to translate culture into brand heat.

Responsibilities

• Own and evolve our social media strategy across platforms (TikTok, Instagram, YouTube, emerging channels), ensuring a consistent and compelling brand presence
• Develop and manage a robust content calendar, overseeing planning, creation, publishing, and performance tracking
• Partner with Creative to produce content that drives both engagement and conversion
• Develop original content for our website (tutorials, product education, beauty tips, Mikayla exclusive content) to position pov as a trusted voice in the beauty space
• Manage social listening and community engagement
• Collaborate with PR, Product, and Brand Marketing to amplify launches, events, and campaigns
• Track KPIs and analytics to inform growth and optimization strategies
• Manage and mentor a growing community team

Requirements

• Experience in social media, with a strong track record in beauty or a closely related category
• Deep expertise in short-form video, creator partnerships, and what it takes to win on TikTok, and Instagram
• Highly fluent in internet culture, trends, and the creator economy. You’re probably the go-to person your friends ask, “Who’s that new creator I should follow for skincare tips?”
• Exceptional storyteller, writer, and content strategist
• Equal parts creative and analytical
• Hands-on, agile, and excited to work in a high-growth, startup environment
• Passionate about beauty, skincare, and the power of self-expression

Preferred Qualifications

• Experience working with creator-founded or influencer-led brands