Director of Social and Integrated Marketing

Our Client is hiring a Director of Social & Integrated Marketing to build a creator, affiliate and community engine that drives real revenue, with AI doing the heavy lifting and people making every final call.

Location: Remote (US), with occasional time onsite in Colorado

About Our Client

Our client is a science first DTC beauty brand built on patented, clinically tested technology for hair, brows and lashes. The product supports all four stages of the natural hair growth cycle, and the brand competes on clinical results, not marketing fluff. They sell through Shopify Plus, Amazon and online retail to a loyal community of high performance beauty seekers: people who want results they can see and science they can trust. The team is lean, profitable and moving fast.

Role Overview

You will own the connected ecosystem of channels that builds community, drives discovery and turns top of funnel attention into lasting brand affinity. That means influencer, UGC, affiliate, community and gifting, plus strategic oversight of organic social, where the Social Media Manager runs day to day execution. Every channel you lead needs a job tied to a measurable result. You will build, test and defend a strategy that connects creator spend to revenue and contribution margin, not just reach. You will also build the AI workflows that let a lean team source, brief, review and report on creators at a scale that used to take a full department, while people keep control of judgment, brand voice and every final approval. This is a full time role with a base salary of up to $130K.

What You’ll Do

• Integrated strategy: Build and own one coherent strategy across influencer, UGC, affiliate and community, and present performance, learnings and recommendations to leadership on a regular cadence.
• ROI on every dollar: Model each creator and affiliate program to contribution margin after product cost, ad spend, commissions, platform and manager fees, samples and incentives, then defend or pivot based on the data.
• Influencer partnerships: Source, vet and manage a roster of creators aligned with a 40+ core consumer and science backed positioning, with usage rights and whitelisting built into every deal.
• UGC pipeline: Run a monthly production cadence of 20+ assets for paid media, coordinating hooks, 4:5 and 9:16 formats and dark posting with the ads team, and grounding every brief in real customer language.
• Affiliate and attribution: Own the affiliate program across Aspire, ShopMy and Trybe, from commission structure to reporting, and separate true channel driven revenue from ad assisted conversions.
• Creator program engines: Track acquisition, activation and retention as three connected engines, from outreach and acceptance rates to days to first live asset, creator GMV and creator ad ROAS.
• Community and gifting: Own the ShopMy gifting program, monthly lookbooks against a COGS budget, dermatologist and KOL outreach, and ambassador and activation work with the Community Strategist.
• AI workflows: Build AI assisted sourcing, outreach tracking, weekly ranked briefs, footage editing pilots and spend pacing reports, with claims, FTC disclosure and usage rights checks baked in and a person approving every message sent and dollar committed.
• Team and cross functional lead: Set direction for organic social, train the team on workflows and AI skills, and partner with paid media, ecommerce, retention and creative on launches and content calendars.

Who You Are

• You have 5+ years in influencer, affiliate, community or integrated marketing, ideally at a DTC beauty, wellness or lifestyle brand or an agency serving those categories.
• You have a track record of tying creator spend to revenue and contribution margin, and you can walk through the numbers.
• You understand affiliate attribution well enough to explain how ad spend inflates affiliate metrics and how to separate the two.
• You have worked hands on in Aspire, ShopMy, Trybe or a comparable influencer and affiliate platform.
• You know usage rights, whitelisting and dark posting mechanics on Meta and TikTok, and you have managed UGC at scale from brief to paid media handoff.
• You pull and interpret your own data in Triple Whale or similar without waiting on an analyst.
• You use AI tools like Claude or ChatGPT daily and can show a workflow you documented and handed off to AI, along with where you kept human approval and how you checked the output.
• You write sharp creator briefs and strategy decks, run multiple workstreams without dropping details, and change course when the data tells you to.

This role is ideal for a revenue minded creator marketer who builds systems, not just relationships, and wants AI to raise a lean team’s ceiling without replacing its taste.