Director of Search and AI Visibility

Full Time | Remote | Exclusive HireInfluence Employee

ABOUT THE ROLE

HireInfluence is seeking a best in class Search Sciences expert to take complete ownership of our search presence across Organic Search, Google Paid Search, and the rapidly evolving world of AI discovery.

This is not a role for someone who manages vendors, generates reports, or follows an outdated SEO playbook. We are looking for a hands on operator who understands the entire modern search ecosystem and knows how to move fast.

HireInfluence has been a leader in influencer marketing for more than 15 years, working with some of the world's most recognized brands. Our search positioning has recently taken a significant hit, and we need someone capable of quickly identifying what happened, developing the recovery strategy, and putting it into action.

You will have substantial ownership, resources, and direct executive support. In return, we expect someone who can think strategically, execute independently, move with urgency, and produce measurable results.

WHAT YOU'LL OWN

Organic SEO

• Complete ownership of organic search strategy and execution

• Technical SEO audits, remediation, and ongoing site health

• Full on page optimization across the HireInfluence website

• Keyword research, mapping, tracking, and competitive positioning

• Backlink strategy, authority building, and quality link acquisition

• Local SEO, business directories, and Google Business Profile optimization

• Identification and correction of ranking, indexing, crawling, and visibility issues

Google Paid Search

• Google Ads strategy, campaign development, management, and optimization

• Keyword targeting, bidding strategy, audience development, and negative keyword management

• Landing page and conversion optimization

• Budget allocation and ongoing performance management

• Accountability for ROI, ROAS, cost per lead, and qualified lead generation

Content & Authority

• Search driven content strategy across articles, thought leadership, case studies, and our News section

• Editorial planning based on search opportunities, industry relevance, and brand authority

• Optimization of existing and new content for visibility, relevance, and conversion

• Management of contributors and freelancers to maintain quality and consistency

• Identification of content gaps and opportunities to strengthen HireInfluence's industry authority

AI VISIBILITY IS A CORE RESPONSIBILITY

A major responsibility of this role will be improving how HireInfluence is discovered, understood, cited, and recommended across AI driven search and answer engines.

You should have a strong understanding of evolving search behavior across Google AI Overviews, ChatGPT, Gemini, Perplexity, and other emerging discovery channels.

We want someone actively studying how LLMs discover, interpret, and surface brands. You should understand the relationship between content, authority, technical structure, third party citations, and AI visibility, and know how to turn those signals into an actionable strategy.

AI positioning cannot simply be a talking point. We expect it to become a measurable component of our overall search strategy.

MEASUREMENT & PERFORMANCE

You will own the measurement framework behind our search efforts, including:

• GA4, Google Search Console, Google Ads, and conversion tracking

• Attribution and lead source analysis

• Organic and paid search performance reporting

• Ranking and visibility monitoring

• AI visibility and citation monitoring

• Competitive benchmarking

• Rapid response to algorithm changes, ranking declines, and emerging opportunities

The objective is not simply more traffic. We care about the right traffic and its ability to generate qualified enterprise opportunities.

WHO WE'RE LOOKING FOR

You have a proven track record of materially improving search performance in highly competitive environments.

You are equally comfortable working inside Google Search Console, GA4, Google Ads, Ahrefs, Semrush, and technical SEO platforms as you are developing the broader strategy behind them.

Most importantly, you are an executor.

We are not looking for someone whose primary contribution is creating recommendations for other people to implement. You personally identify problems, make changes, manage campaigns, direct content, build authority, test strategies, measure performance, and continuously optimize.

You should be analytical enough to understand the data, technical enough to identify what is broken, creative enough to uncover new opportunities, and experienced enough to know what actually moves the needle.

Knowledge of or direct experience within influencer marketing, creator marketing, or the broader creator economy is a major plus. Experience within advertising, digital marketing, SaaS, or other highly competitive B2B categories is also valuable.

REMOTE WORK & AVAILABILITY REQUIREMENTS

This is a fully remote position, but it is not an asynchronous role.

HireInfluence operates in a highly collaborative environment, and availability between 9:00 AM and 5:00 PM Central Time is a requirement. You must be consistently available for timely Slack communication, quick collaboration, and response when needed during these business hours, regardless of your physical location.

Candidates who cannot reliably maintain this availability should not apply.

WHAT SUCCESS LOOKS LIKE

We need a game changer.

Someone who can enter an underperforming search environment, determine exactly what happened, prioritize what matters, build the recovery plan, and start executing immediately.

Success will be measured across:

• Qualified organic traffic

• Priority keyword rankings

• AI search visibility and citations

• Domain and topical authority

• Google Ads efficiency and ROAS

• Conversion rates and cost per qualified lead

• Overall search visibility

• Most importantly, qualified inbound opportunities

We are looking for meaningful business impact, not vanity metrics.

THE OPPORTUNITY

This is a full time, exclusive position with HireInfluence.

We are not looking for an agency, fractional consultant, outsourced SEO team, or someone balancing a portfolio of outside SEO clients.

We want someone who wants a seat at the table, takes tremendous pride in their craft, and is ready to own one of the most important growth functions within our company.

There is a significant opportunity to make an immediate impact. You will have the ability to rebuild and modernize our search strategy while helping define how HireInfluence approaches Organic, Paid, and AI discovery moving forward.

If you consider yourself among the best in modern search and are confident you can deliver measurable results, we want to hear from you.