Director of Content & Sponsorship Strategy

Job Description

This role is based in our Orlando, FL office.

Position Overview

As the Director of Content & Sponsorship Strategy, you will lead content strategy and thought leadership sponsorship programs for two major healthcare/pharma trade shows: WHX Miami (healthcare technology, medical devices, infrastructure) and CPHI Americas (pharmaceutical/biotech). This role blends content curation, event programming, and sponsor relationship management to deliver high-value experiences for attendees and partners, balancing scientific rigor with commercial goals across the US and LATAM markets.

Key Responsibilities

Content & Program Strategy

• Develop and execute multi-track conference content covering medical devices, healthcare IT, pharma, biotech, and related sectors, including keynotes, panels, and workshops tailored to diverse audiences (executives, procurement, researchers, start-ups)
• Design pre-, at-, and post-show programming to extend engagement and value across the full event lifecycle
• Oversee poster sessions, abstract submissions, and research presentations to ensure academic and scientific rigor
• Identify, vet, and secure speakers and subject matter experts; manage disclosures, bios, and conflict-of-interest checks
• Use attendee feedback and market insights to continually refine programming
• Ensure all content meets regulatory and compliance standards (FDA, PhRMA, EFPIA)

Sponsorship Management

• Design and sell tiered thought leadership sponsorship packages aligned with sponsor goals
• Act as the main liaison between sponsors and internal teams, overseeing fulfillment timelines, activations, and contractual deliverables
• Track sponsorship performance and ROI, and identify opportunities to enhance sponsor value

Audience & Industry Engagement

• Build relationships with industry leaders and key opinion leaders to inform content and attract high-profile contributors
• Work with advisory boards to validate content relevance and strengthen program credibility
• Support audience growth through targeted content and lead-generation initiatives
• Represent the brand at industry events to strengthen market presence

Execution & Cross-Functional Collaboration

• Oversee on-site program logistics, including scheduling, moderators, AV coordination, and troubleshooting
• Provide oversight of the Xcelerate start-up competition
• Partner with Marketing, Sales, Events, Operations, and Product teams to ensure integrated, well-promoted programming
• Manage program budgets, including speaker honoraria and production costs; negotiate speaker fees in accordance with fair market value guidelines
• Manage vendor and production partner relationships

Measurement & Reporting

• Define KPIs for content and sponsorship success; report performance to senior leadership
• Conduct post-event analysis to drive continuous improvement