Director of Content
About Darkroom
Darkroom is the leading next-generation growth marketing firm engineering the brands of tomorrow. Founded in 2017, we set out to redefine what a modern agency could be, by replacing the inertia of legacy advertising behemoths with a model built for speed, intelligence, and measurable impact.
At our core, Darkroom is a human services company powered by Shadow, a universal AI commerce layer that integrates executive-level strategy with proprietary agentic technology. This fusion enables our teams to deliver outsized returns by enhancing creative output, operational efficiency, and revenue generation across every stage of the customer journey.
Our track record speaks for itself: billions in attributable revenue driven across e-commerce marketplaces, media networks, DTC ecosystems, and social commerce platforms. Every engagement feeds into our proprietary data infrastructure, enabling a continuous feedback loop that accelerates growth, improves margins, and compounds results across our client portfolio.
What began as a boutique design studio has evolved into one of the fastest-growing private companies in America (Inc. 5000) and among the most effective performance media agencies of the 2020s (Varos). Our founders were recognized by Forbes 30 Under 30 for advancing the intersection of technology, marketing, and advertising, cementing Darkroom’s role as a defining player in the future of media innovation.
About the Role
We're looking for a senior content leader to be the voice and face of two brands on video: Darkroom, our growth marketing agency, and Shadow, our AI commerce platform. Ad Age recently described us as "if Omnicom was rebuilt on AI." Your job is to turn a line like that into a show the market watches and repeats back to us. The split is roughly 80% Shadow, 20% Darkroom.
Brand content strategy, youtube content, story telling our vision on ig and tiktok
create compleling content that serves a dual puporse educationa ndn selling the value prop of the tool
We are making a category bet on the forward-deployed marketer, the operator who sits inside a business and builds with AI rather than briefing the work out. Video is where we make that case: a weekly long-form and the short-form cut from it. You own that show end to end, from the content to the conversation on camera.
You decide what the content will be about, who we talk to and what angle we take, then you sit in the host's chair. You are the on-camera face of our content, in the studio and at events. You don't record, shoot or edit; our video team does.
This is a New York-based role operating in the EST Time Zone, on-site at our NYC office, and all business is conducted 100% in English.
What you'll own
NY Content Studio: Our long-form video, recorded every week. The content, the formats and the editorial line that makes each episode worth an operator's time.
Guests & Angles: Decide who we talk to and why. Find the angle only they can give us and turn it into a sharp outline or script.
Hosting & Interviewing: Host and interview founders, co-workers, clients and operators in our NY studio.
On Stage at Events: Represent Darkroom and Shadow at events: host panels, interview guests on stage and on camera.
Short-Form Ideas: Select the moments that become clips. Write the hooks, titles and cutdown ideas so one episode becomes a week of short-form across our channels.
Brand Narrative: Define and defend what Darkroom and Shadow say: the positioning, the category bet, and the point of view that runs through every episode and everything cut from it.
Written Thought Leadership: Turn the best ideas from each episode into social briefs for LinkedIn and X posts and short articles.
Supporting the Wider Team: Help shape newsletter, paid and campaign messaging with the team.
You should apply if this sounds like you
3-5+ years in content, brand or media, mostly in-house at an agency or brand, with B2B or pipeline accountability.
You have hosted a show. A recurring video series, podcast or interview format, built and run by you. You are at your best on camera and on stage, and you get guests to say something new. Send the links.
You think in episodes and formats. You know how to structure an hour-long conversation, and you know which 40 seconds of it will travel.
You can write: outlines, scripts, hooks and the post that sells the episode.
You have owned content that was accountable to a business number. You can explain how an episode becomes views, traffic and leads.
You know this world. DTC, e-commerce, performance marketing, social commerce, AI tooling. You can interview an operator about TikTok Shop, retention or attribution without a briefing and without getting it wrong.
You give a video team direction and feedback that makes the next cut better.
You arrive with a list. In the first interview we will ask what you would change about our show, our clips and our LinkedIn. We expect specifics.
You already work with Claude, ChatGPT, or similar daily and have shipped real work with them. We are a Claude-first company.
Hard disqualifiers
No hosted video or podcast work you can link to.
No published writing or no portfolio link.
Content experience with no accountability for pipeline.
What It's Like to Work at Darkroom
Darkroom is not a typical agency. We're looking for A players who want to build something great. We move fast, think deeply, and expect everyone to bring insight and rigor to everything they touch. We hold a high bar for performance, creativity and ownership, and we support each other relentlessly. No egos, no red tape.
We believe in autonomy with accountability, truth over comfort, and outcomes over optics.
Unlimited PTO + US holidays: Rebooting is part of the work.
In person in NYC: You'll work from our New York office at 40 Wall St, side by side with the CEO.
Health & Wellness: Company-sponsored medical, dental and vision coverage.
Finances and retirement: A 401(k) with company match and profit-sharing opportunities.
Parental Leave: Flexible parental leave for new parents.
Growth: A direct path to running a line of the business.
Compensation: The base salary range for this role is $150,000 to $200,000 per year. This range represents the anticipated minimum and maximum for this position and applies to candidates based in New York City, in compliance with the New York State Pay Transparency Law and the New York City Salary Transparency Law. Actual compensation within this range will be determined based on experience, skills, and qualifications.
Equal Opportunity Statement
Darkroom is an equal opportunity workplace. We are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.