Director, Influencer Marketing

About the Role

The Director of Influencer Marketing will own the strategy, growth, and performance of the Levels creator ecosystem across influencers, TikTok Shop affiliates, ambassadors, athletes, experts, and other creator-led partnerships.

This is not a traditional influencer marketing role focused primarily on sending product, coordinating posts, or managing campaigns.

You will be responsible for building a large, high-performing network of creators who generate attention, produce culturally relevant content, introduce new audiences to Levels, and drive measurable customer acquisition and revenue.

We are looking for someone with a strong point of view on how creator-led brands are built today.

This role is based on-site at our headquarters in Jupiter, Florida.

What You'll Own

Creator-Led Growth Strategy

Own the overarching creator and influencer strategy for Levels.

• Define how creators contribute to brand awareness, customer acquisition, content generation, product launches, retail growth, and revenue.
• Build a portfolio strategy spanning micro-creators, emerging talent, major influencers, athletes, experts, affiliates, ambassadors, and culturally relevant personalities.
• Develop a clear point of view on where Levels should place its bets across platforms, creator segments, compensation models, and emerging channels.
• Identify new creator ecosystems and distribution opportunities before they become obvious or saturated.
• Determine where Levels should use paid partnerships, affiliate economics, gifting, seeding, commissions, long-term relationships, or hybrid structures.
• Continuously evolve the strategy as platforms, algorithms, consumer behavior, and creator economics change.

Build the Creator Engine

Build a creator acquisition and activation machine capable of operating at significant scale.

• Create systematic approaches for creator discovery, sourcing, outreach, vetting, onboarding, activation, and retention.
• Build and maintain a deep pipeline of high-potential creators across relevant communities.
• Develop scalable programs for product seeding and creator gifting.
• Establish clear tiers and pathways that move promising creators from initial activation into deeper partnerships.
• Build systems that allow Levels to activate large numbers of creators without sacrificing relationship quality or brand standards.
• Develop a creator network that compounds over time rather than resetting campaign by campaign.

TikTok Shop & Affiliate Growth

Make performance-based creators a meaningful customer acquisition channel.

• Develop and scale Levels' TikTok Shop and affiliate strategy.
• Build a large network of productive affiliates who consistently create content and generate sales.
• Own creator recruitment, activation, incentives, commissions, samples, contests, and performance programs.
• Identify emerging affiliates early and aggressively develop high-potential performers.
• Test commission structures and incentive models that increase creator participation and output while maintaining healthy economics.
• Build programs that encourage consistent content creation rather than one-time posting.
• Understand the mechanics of social commerce and continuously adapt the program as platforms evolve.

Talent & Relationship Development

Build relationships that creators actually want to be part of.

• Establish Levels as one of the most creator-friendly brands in the category.
• Build direct relationships with creators, athletes, managers, agents, agencies, and talent organizations.
• Personally develop relationships with high-value and strategically important creators.
• Negotiate major creator partnerships and long-term talent relationships.
• Identify creators who should become deeper ambassadors for Levels.
• Create opportunities for creators to participate in launches, events, content shoots, collaborations, product development, retail activations, and other brand moments.

Creator Content as Distribution

Treat creator content as an asset that can travel throughout the entire marketing organization.

• Build programs that generate a consistent volume of authentic, high-performing creator content.
• Partner closely with Social, Creative, Brand, Performance Marketing, Ecommerce, and Retail Marketing to identify and amplify winning content.
• Develop systems for quickly identifying breakout creator content and expanding its distribution.
• Ensure usage rights and content permissions allow high-performing creative to be deployed across paid social, organic social, ecommerce, Amazon, retail, and other channels where appropriate.
• Use creator performance data to help inform broader creative strategy.
• Develop feedback loops that help creators produce stronger content without making their work feel over-scripted or inauthentic.

Performance & Economics

Bring rigorous performance management to creator marketing without losing the human side of the channel.

• Establish clear KPIs across creator acquisition, activation, content output, reach, engagement, traffic, customer acquisition, revenue, conversion, and return on investment.
• Build measurement frameworks that distinguish between creators generating attention, content, conversion, or multiple forms of value.
• Own influencer and creator budgets and allocate capital toward the highest-potential opportunities.
• Understand creator-level economics, including CAC, revenue, commissions, content value, and incremental contribution.
• Develop testing frameworks across creator profiles, platforms, offers, commissions, messaging, content formats, and partnership structures.
• Build reporting that gives leadership a clear view of the size, health, performance, and trajectory of the creator ecosystem.

Product Launches & Cultural Moments

Make creators central to how Levels enters the market.

• Build creator strategies around major product launches, retail expansion, seasonal campaigns, partnerships, and cultural moments.
• Seed products strategically to generate conversation before and during launches.
• Coordinate creator activations that create concentrated moments of attention.
• Partner with Brand and Campaign Marketing to ensure creators are integrated into major marketing initiatives from the beginning rather than added at the end.
• Develop creator programs supporting Levels' continued expansion across DTC, Amazon, TikTok Shop, Costco, Walmart, Target, and other national retailers.

Team & Organizational Leadership

Build a world-class creator marketing organization.

• Lead, develop, and scale the Influencer Marketing team.
• Establish clear roles, priorities, operating rhythms, goals, and accountability.
• Build processes that allow the organization to move quickly while managing significant creator volume.
• Evaluate and manage influencer platforms, agencies, contractors, and technology partners.
• Create dashboards and operating reviews that make creator activity and performance visible.
• Partner closely across Brand, Social, Creative, Performance Marketing, Ecommerce, Retail Marketing, Campaign Marketing, Sales, Finance, and Legal.
• Serve as the internal authority on creator culture, influencer marketing, social commerce, and the rapidly changing creator economy.

What Success Looks Like

• Levels builds one of the strongest creator ecosystems in sports nutrition.
• Creator-led marketing becomes a major and increasingly scalable source of new customer acquisition.
• The number of productive creators talking about Levels grows significantly.
• TikTok Shop affiliates become a meaningful and growing revenue channel.
• Levels consistently discovers promising creators before competitors do.
• Top-performing creators develop into long-term, high-value relationships with the brand.
• Creator content becomes a significant source of high-performing creative across organic and paid channels.
• Product launches generate meaningful creator participation and conversation.
• The creator program produces measurable improvements in reach, traffic, customer acquisition, revenue, and brand awareness.
• The organization has clear visibility into creator-level performance and economics.
• Levels develops a reputation among creators as a brand they genuinely want to work with.

What We're Looking For

Required Experience

• 8+ years of progressive experience across influencer marketing, creator marketing, affiliate marketing, social commerce, talent partnerships, or closely related disciplines.
• 5+ years of professional experience within food & beverage CPG, sports nutrition, dietary supplements, fitness/wellness consumer products, or other consumer packaged goods.
• Demonstrated understanding of how creator-led marketing drives growth for physical consumer products across ecommerce, social commerce, and retail.
• Significant experience leading creator or influencer marketing for a consumer brand with meaningful scale.
• Demonstrated experience building or substantially scaling a creator program—not simply maintaining an existing program.
• Experience developing creator strategy while also owning execution and measurable business results.
• Experience managing large creator networks spanning multiple tiers of talent.
• Strong understanding of affiliate marketing, performance-based creator programs, attribution, commission structures, and creator economics.
• Direct experience negotiating significant creator and talent partnerships.
• Experience managing meaningful influencer/creator budgets and making investment decisions based on performance.
• Strong understanding of TikTok, Instagram, YouTube, and emerging creator platforms.
• Strong analytical ability and experience measuring creator performance beyond vanity metrics.

Preferred Experience

Experience within one or more of the following is strongly preferred:

• Sports nutrition
• Food & beverage CPG
• Supplements
• Fitness
• Wellness
• Better-for-you consumer products
• High-growth challenger or insurgent brands

Experience building creator programs that support both ecommerce and national retail is particularly valuable.