Director, Global Social Media

The Global Director of Social Media and Influencer Marketing is the brand's cultural architect and digital storyteller. This role is designed for a social-first leader who lives at the intersection of creative, social media, and influencer strategy. You will oversee break-through campaigns, strategic high-tier talent partnerships, and a social-first creative engine, and lead a global team.

What you'll do

• Build a multi-channel organic social media strategy that prioritizes storytelling
• Lead the concepting and execution of high-impact, social-first campaigns and seasonal campaign storytelling
• Partner with Creative, Brand, PR, and Copy teams to develop social content with visual excellence
• Curate a global influencer strategy, building an inner circle of creators, celebrities, and niche tastemakers
• Influence annual planning and the seasonal creative process so social-first assets are concepted and captured at the start of the season
• Collaborate with global franchise partners, cross-functional teams, and agency partners on synchronized global launches
• Establish KPIs and benchmarks for social programming, using social listening and analytics to optimize ROI
• Oversee the global social and influencer budget and manage external social agencies
• Partner cross-functionally on launch events and experiential activations

Who you are

• 12+ years of marketing experience, with 8+ years leading Social Media and Influencer functions, preferably in fashion
• A track record of creative social campaigns and talent and celebrity relationships
• 5+ years of experience managing teams
• Knowledge of paid social, influencer seeding, and affiliate strategies
• Strong analytical abilities, using data tools such as CreatorIQ, Tribe Dynamics, and Dash Hudson to report on and optimize performance
• Exceptional communication skills and the ability to navigate a complex, global organization