Director, Creator Growth

Director, Creator Growth – Fast-Growing Social Commerce Agency

Propel is partnering with the leading TikTok Shop agency, running social commerce for established consumer brands across beauty, wellness, fashion and FMCG. They grew revenue 300% this year and are on track to do it again, with expansion into Europe underway.

They’re looking for a Director, Creator Growth to lead the engine behind their clients’ sales: creators and paid working together. Affiliates drive the majority of TikTok Shop revenue, and this role owns making that engine bigger, sharper and more repeatable.

What you’ll be doing:

• Lead three Heads across affiliates, branded content and paid media, in a team growing to around 20 by the end of 2027
• Own the performance of the engine, tied directly to client GMV and revenue targets
• Turn deep platform expertise into a high-performing, results-focused system: which creators, what content, how to brief and incentivise, and what to amplify with paid
• Coach talented, early-career leaders on building teams that own their numbers
• Shape the team structure, including building out the paid function
• Get into the data and creative strategy when it matters, workshopping problems alongside your team

What we’re looking for:

• A performance mindset: commercial, analytical and test-and-learn, with numbers you’ve owned (GMV, revenue, ROI, CPA)
• Experience leading creator, influencer, affiliate or social performance programmes with commercial accountability
• A track record of leading and developing a team, including people you’ve grown and promoted
• Still hands-on: comfortable digging into the detail, not just managing from a distance
• Data-first in how you test, attribute and allocate budget
• A strong eye for the short-form creative that actually converts

Backgrounds across growth, affiliates, creator and performance marketing are all welcome, agency or brand-side. TikTok Shop experience is a strong plus, but not essential.

This is probably not for you if:

• You’d rather stay hands-on in the ad account than lead the people running it
• You want a client-facing role. This one’s focused on leading and growing the team internally
• You’re more comfortable reporting on media performance than owning a revenue number
• Fully remote working is a dealbreaker (this one’s 3 days a week in North London)

Why this role

A rare chance to lead the biggest revenue driver in a business in hypergrowth 🤩 It’s a genuine step up into a Director seat, reporting to a co-founder and sitting on the leadership team, with real scope to build the function your way.

📍 Location: north London, hybrid, 3 days in office, with genuine flexibility for things like parenting duties

💵 Salary: up to £105,000 base + package (bonus + share options)

Apply or reach out to find out more!