Director, Brand & Social Media

Petco is looking for a Director, Brand and Social Media to own the company's brand strategy and lead its social media and influencer programs.

Key responsibilities

• Brand strategy and stewardship: develop and own the holistic owned-brand strategies aligned to company goals and customer insights; oversee partnerships, social media and public relations; lead brand campaigns that build long-term equity; ensure consistent brand expression across social, digital, in-store, and experiential channels
• Social media leadership: define and execute the social media strategy across Instagram, TikTok, Facebook, YouTube, LinkedIn, and emerging channels; oversee influencers, community management, real-time engagement, and customer interactions; monitor trends, sentiment, and platform innovation
• Content and storytelling: lead the creation of content that inspires, informs, and connects with audiences; work with Creative and external agencies on photo, video, and editorial content; establish a content calendar aligned with seasonal initiatives, brand moments, and social trends
• Influencer and partnership strategy: build and scale influencer and creator partnerships that amplify brand storytelling and drive measurable impact; identify, negotiate, and manage influencer relationships, campaigns, and collaborations
• Team leadership: manage, mentor, and develop a team of brand, social, and influencer marketing professionals; partner with Retail, E-commerce, PR, and Product teams
• Measurement: set KPIs, track performance, and optimize content, messaging, and campaigns based on data

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field; MBA a plus
• 10+ years of experience in brand marketing, social media, or related roles, ideally within retail, lifestyle, or consumer brands
• Proven experience building iconic brands and leading major social media and influencer programs
• Deep understanding of social platforms, content creation, paid social strategies, and emerging trends
• Experience working with creative teams, agencies, and influencer management platforms
• Strong analytical skills

Full time, corporate, on-site at Petco's San Diego support center. Salary range $160,400 to $265,800.