Customer Marketing Coordinator - PO004345

This role welcomes a full-remote work arrangement, however applicants must be based in UK and have a work permit to be considered.

We value diverse perspectives and recognize that skills and experiences can be gained in various ways. If you're excited about this opportunity but don't meet every single requirement listed, we would love to hear from you and encourage you to submit an application!

ABOUT THE ROLE

Launchmetrics connects the world's leading Fashion, Lifestyle and Beauty (FLB) brands to the data and insights they need to make smarter decisions. As Customer Marketing Coordinator, you'll help us stay close to the customers who matter most -the ones already on Launchmetrics who we want to grow, energize and turn into advocates. This is a full-time, remote role based in London.

Reporting to the Marketing Director, You'll be in the room (physically and virtually) for some of our most important customer moments: supporting the events where our customers show up, building the personalized content and workshop decks that start a conversation with a brand and becoming a familiar, trusted face for a group of smaller accounts across cities like New York, London, Paris, and Milan.

This role is about relationships as much as it's about process and strategy. You'll need to sync closely with Sales and Customer Success to understand what each account needs next, and you'll own the coordination and launch of outreach campaigns to client contacts -from a first personalized email, to a workshop conversation, to a relationship that lasts. It's a role for someone who enjoys the people's side just as much as the discipline of making a multi-stakeholder program run on time.

RESPONSIBILITIES

• Customer event support. Support the Marketing Engagements Executive and the Director in the planning and on-site execution of events where our customers attend -coordinating logistics, guest experience and follow-up. We're looking for someone who doesn't just execute the plan, but brings ideas on how to make these moments better.

• Growing the database. Own the customer growth KPI: through outbound emails and marketing campaigns, expand our database of client contacts beyond current users, into new regions, brands and departments within existing accounts, building company-level awareness, not just with the teams already using Launchmetrics. This broader "account awareness" makes it easier to spot growth and expansion opportunities down the line.

• Personalized content & data stories. Own and develop account-specific content - data stories, talking points and materials- that give Sales and the Director a compelling, tailored way to open or deepen a conversation with a customer.

• Customer workshops. Support the research, customization and development of individual workshop decks, working closely with the Marketing Engagements Executive on strategy and format, and with the Director on prioritization, translating Launchmetrics data (including Media Impact Value® / MIV®) into a narrative tailored to each brand.

• Outreach coordination. Own and coordinate personalized customer outreach campaigns (email and beyond), building genuine working-layer relationships with the people who use Launchmetrics day to day.

• Relationship development. Build and maintain relationships with Tier 2 client contacts across our customer base, becoming a known, reliable point of contact for smaller accounts in key cities (NYC, London, Paris, Milan, Spain, and beyond).

• Target list enrichment. Collect and track engagement, scoring and intent signals on our target accounts from multiple sources (ZoomInfo, LinkedIn Sales Navigator, Lemlist), and turn them into something the team can actually act on -flagging and sharing the right signals with Sales, Customer Success and the Director so we spot opportunities for expansion and growth quickly, before they go cold.

• Customer reporting support. Support the regular tracking of customer marketing objectives, keeping reports current so the team always has a clear read on what's working.

ABOUT YOU

Who you are

• 1-3 years of experience in customer marketing, marketing coordination, ABM, event support or a related area - comfortable with both relationship-building and hands-on execution.

• Curious about brands and people: you like understanding what makes a specific account tick and enjoy shaping a message around it.

• Comfortable being the point of contact for external stakeholders, including customers more senior than you.

• Confidence with data: you can pull, clean and interpret numbers and turn them into a story a customer would find compelling.

• Strong written communication skills, with an eye for how information is presented.

• Organized and dependable: you can run several workshops, campaigns or events at once without losing track of the details.

• Familiarity with tools like Salesforce, HubSpot, ZoomInfo, Sales Navigator or Lemlist is a plus, but not a requirement, you'll get training.

• Familiarity with the Fashion, Lifestyle or Beauty industry is a plus.

• A proactive approach: you spot what needs doing and act on it rather than waiting to be told.

ABOUT LAUNCHMETRICS

Launchmetrics is the leading Brand Performance Cloud used by FLB executives to make smarter decisions around their branding efforts.

With over a decade of industry expertise, we have helped more than 1,200 customers create inspiring, impactful and measurable experiences.

Founded in NYC and with operating headquarters in Paris, we have employees in ten markets worldwide and offer support in five languages. We have been the trusted brand performance technology to brands worldwide such as Dior, Fendi, Shiseido, NET-A-PORTER and Adidas as well as industry partners like IMG, the Council of Fashion Designers of America, the British Fashion Council, and Camera Nazionale della Moda Italiana.

ABOUT THE MARKETING TEAM

We are a global and highly diverse team, distributed across six different countries, with multiple nationalities and varied expertise, and we always work collaboratively to understand each other in a “glocal” way to achieve the best results as one team. The Marketing team works daily on the ideation, production and distribution of campaigns with the objective of attracting Launchmetrics' target audience, carrying out strict measurement and monitoring of KPIs to ensure the maximum possible ROI. Our mission is to make them fall in love with the Launchmetrics brand and to ensure their interest in our solutions grows every day until they become customers, and from there, to maintain their satisfaction and happiness.

WHY YOU'LL LOVE LAUNCHMETRICS

We're a company that prioritizes people, fostering a relaxed yet dynamic atmosphere. Our international team is filled with enthusiastic, motivated individuals who enjoy their work. Autonomy empowers our team members, allowing them to make a substantial difference in our business, for our customers and within our organization. When you become part of our team, you'll have access to growth and advancement possibilities, including a learning and development allowance, a benefits package tailored to each location and flexible work arrangements, along with support for establishing your home office and other perks.

OUR COMMITMENT 

Launchmetrics is proud to be an Equal Opportunity Employer building a diverse and inclusive workforce. If there is anything extra we can do to help you feel at ease during your interview process, please let the PeopleOps team member you’ll be meeting with know.