Creator Strategy Manager

About GoPlaces

At GoPlaces, we're revolutionising social commerce by helping brands thrive in the era of socially enabled shopping. We provide an end-to-end solution to brands, managing everything from logistics and demand forecasting to affiliate management and live shopping experiences.

Working across beauty, FMCG, and consumer technology, we partner with a diverse portfolio of leading brands to drive growth through innovative commerce strategies. As we continue to scale rapidly, we're investing in exceptional people who are excited to grow with us and help shape the future of social commerce.

Role Overview

Are you a creative, strategic, and data-minded thinker with an understanding of TikTok Shop, creator marketing, and the nuances of what makes content sell?

We are looking for a Creator Strategy Manager to join our team: someone who can blend analytical insight with creative awareness to shape high-performing affiliate creator strategies across multiple brands.

In this role, you will develop creator content plans, interpret sales performance, and guide brand partners on how to maximise GMV. You’ll analyse top-performing creators and videos, forecast performance, and support decisions on budget allocation and creator investment. This position is ideal for someone who loves turning creative ideas and data into clear actions and thrives in a fast-paced, TikTok-native environment.

Core responsibilities

• Optimise and scale a data-driven creator strategy across brands, leveraging product category insights, historical performance data, audience signals, and TikTok-native trends to inform direction and maximise efficiency and growth.
• Research top-performing TikTok Shop content and creators, identifying hooks, formats, scripts, and creative angles that consistently drive conversions.
• Analyse performance trends across weekly and monthly data to optimise strategy, adjust content direction, and identify new opportunities for growth.
• Support budget planning, helping determine community incentives, creator spend, and investment priorities based on forecasts and sales insights.
• Produce clear weekly and monthly reporting, summarising trends, wins, learnings, and strategic next steps for internal teams and brand partners.
• Act as a client-facing lead for creator strategy, attending brand calls, presenting performance insights, communicating strategic recommendations, and building strong relationships with brand partners.

Who you are:

• A strategic thinker with a strong understanding of TikTok Shop, social commerce, and creator ecosystems.
• Highly confident with data, able to interpret metrics and translate them into actionable recommendations.
• An excellent communicator who can collaborate cross-functionally and present ideas clearly.
• Organised, efficient, and comfortable managing multiple brands and competing priorities.
• Experience in TikTok creator marketing, creator campaigns, or content strategy is a bonus

What we offer:

• Up to 15% Bonus
• 25 days holiday + your birthday off + public holidays
• Hybrid working: 3 days in our Archway office and 2 optional WFH days
• Summer working hours – finish at 1pm every Friday from June to August
• The ability to work from abroad for 2 weeks per year
• Free drinks and healthy snacks in our office, as well as bi-weekly team socials
• Tonnes of GoPlaces merch (bottles, pens, t-shirts, tote bags etc)