Creator Partnerships Specialist

Key Responsibilities

1. Develop and execute TikTok influencer marketing strategies for the U.S. beauty category to drive brand awareness, content reach, and sales conversion.
2. Identify, evaluate, and develop relationships with U.S.-based TikTok creators, affiliate partners, and MCN agencies; build and maintain a high-quality creator pipeline.
3. Own the end-to-end creator partnership process, including outreach, negotiation, product seeding, content briefs, publishing follow-up, payment settlement, and long-term relationship management.
4. Proactively build local creator relationships through in-person meetings, coffee chats, industry events, and brand collaboration opportunities to deepen engagement and partnership loyalty.
5. Leverage TikTok Shop, Affiliate, Spark Ads, and other relevant tools to amplify high-performing creator content, improve GMV, and maximize campaign efficiency.
6. Track and analyze campaign performance across impressions, clicks, conversions, GMV, and ROI; continuously optimize creator selection, content strategy, and budget allocation.

Qualifications

1. Able to be based in Los Angeles long-term and legally authorized to work in the United States.
2. Experience in international media, influencer marketing, TikTok operations, business development, or related fields; experience in the U.S. market is preferred.
3. Strong understanding of the U.S. TikTok creator ecosystem and partnership models, including TikTok Shop, Affiliate, and Spark Ads.
4. Outgoing, proactive, and highly relationship-oriented, with a genuine interest in frequent creator engagement and in-person meetings.
5. Strong English communication skills with the ability to independently work with creators, agencies, and external partners. Mandarin fluency and prior study or work experience in the U.S. are preferred.
6. Results-driven, with strong negotiation, project management, data analysis, and cross-functional collaboration skills.