Creator Operations (Thailand market)

About the role

bilibili is building its creator ecosystem in Southeast Asia from the ground up. This is a platform-side role where you recruit creators to build, publish and earn natively on bilibili. You will own creator acquisition and growth for your market end-to-end, from identifying priority creators and opening relationships to onboarding, activation, retention and monetisation onto bilibili's signature surfaces with cross-audience reach into bilibili's China community. You will help shape the local creator strategy rather than simply execute an existing playbook.

What you'll do

1. Build and own the creator pipeline

a. Source, recruit, onboard, and maintain long-term relationships with ACG (Anime, Comics & Games) / AIGC / Technology creators in your designated market, building a strong local creator network on bilibili. Direct, in-house recruitment is your primary channel.

b. Identify and win priority "anchor" creators and grow them into long-term relationships.

c. Lead end-to-end, high-touch onboarding and negotiation with tailored cooperation models; serve as the trusted, long-term point of contact for key creators and ecosystem partnerships.

2. Grow creators on-platform

a. Help creators succeed natively on bilibili; set them up with account creation, publishing, bilibili signature surfaces and China-reach distribution, and guide them through their first content and, where eligible, their first monetisation milestone.

b. Partner with Product and Operations to build content showcases and ensure smooth delivery, strong partner satisfaction, and healthy account growth.

c. Track creator and content performance, prepare periodic reports and act on the data to optimise and lift engagement, retention, and content quality.

3. Localise and inform

a. Contribute to the translation, review and cultural adaptation of product content, including interface copy, campaign materials, and community guidelines, to ensure local relevance and brand consistency.

b. Read the local market, culture, and monitor competitor activity, and feed that intelligence back to Product, Operations, and the wider SEA team, supporting the development of strategies to enhance the localised user experience.

Requirements

1. Bachelor's degree or higher in Communications, Marketing, Journalism, International Business, or a related field.

2. Demonstrated experience in creator operations within the ACG (Anime, Comics, Games, Cosplay), AIGC/ AI, and technology creatorcategories is required — a proven track record of sourcing, signing, and growing creators in these verticals. Familiarity with the Malaysia, Thailand, Vietnam, or Indonesia market is a strong plus.

3. Full professional proficiency in English and Thai is a must. Near-native proficiency in Mandarin is a strong plus.

4. Minimum 3–5 years of experience in creator or talent recruitment, creator operations, partnerships, or content strategy, with a demonstrated ability to build and sustain creator or partner relationships across cultures.

5. Strong understanding of your market's creator economy, social-media landscape, and community culture. Existing relationships with local creators or influencers are a strong plus.

6. A proven relationship-builder who enjoys opening new doors, is comfortable representing a brand publicly, and can organise and host events.

7. Highly self-driven, process-oriented, analytical and resilient, with the stamina for relationship-led deal cycles and structured, consistent outreach.

8. Genuine interest in the digital content industry, ACG, and creator space, with a community mindset and sharp cross-cultural communication and interpersonal skills.

Nice to have

1. Familiarity with bilibili or the wider ACG ecosystem.

2. Experience working with creators monetising on a platform — subscriptions, tipping/gifting, or membership.

3. An existing network among overseas-Chinese creators, ACG communities, and local creators in your market domain, Thailand, is a must.

bilibili is an equal-opportunity employer. We welcome applicants of all backgrounds and are committed to building a team that reflects the communities we serve across Southeast Asia.