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Creator Manager
Location: London, United KingdomPosted: Oct 27Category: Creator PartnershipsCompany type: Creator TechApply route: Via LinkedIn
Apply at ButtermilkDepartment: Creator Services
Location: London
Hybrid Working: 3 days in office / 2 days remote
About Buttermilk
Buttermilk is a leader in influencer marketing, delivering dynamic campaigns that connect brands with the right influencers to achieve meaningful results. As a Creator Manager, you will play a pivotal role in overseeing mid to macro-level influencers, ensuring high standards across discovery, negotiations, and content approvals for our Silver and Gold-tier clients.
Role Overview
The Creator Manager will manage influencer campaigns for mid to macro/VIP influencers, ensuring seamless execution from discovery to campaign completion. You’ll be responsible for overseeing influencer quality control, managing negotiations, and building strong relationships with talent managers. This role requires a blend of strong interpersonal skills, business acumen, and the ability to deliver high-quality work under tight deadlines.
Key Responsibilities
View the original postingLocation: London
Hybrid Working: 3 days in office / 2 days remote
About Buttermilk
Buttermilk is a leader in influencer marketing, delivering dynamic campaigns that connect brands with the right influencers to achieve meaningful results. As a Creator Manager, you will play a pivotal role in overseeing mid to macro-level influencers, ensuring high standards across discovery, negotiations, and content approvals for our Silver and Gold-tier clients.
Role Overview
The Creator Manager will manage influencer campaigns for mid to macro/VIP influencers, ensuring seamless execution from discovery to campaign completion. You’ll be responsible for overseeing influencer quality control, managing negotiations, and building strong relationships with talent managers. This role requires a blend of strong interpersonal skills, business acumen, and the ability to deliver high-quality work under tight deadlines.
Key Responsibilities
- Influencer Discovery & Outreach:
- Identify, research, and engage mid to macro-level influencers who align with client campaign goals.
- Influencer Onboarding & Management:
- Oversee the onboarding process, including contract negotiations, content reviews, and approvals, ensuring compliance with ASA guidelines.
- Serve as the primary point of contact for influencers, maintaining strong, ongoing communication throughout the campaign lifecycle.
- Quality Control & Monitoring:
- Review influencer content and creator lists, ensuring it meets client standards for quality, accuracy, and campaign goals.
- Monitor campaign targets and performance, ensuring influencer delivery is on time and within agreed parameters.
- Negotiations & Contracting:
- Lead negotiations with mid-level influencers, ensuring cost-effective deals without compromising quality.
- Provide guidance to Senior Creator Executives (SCE) on mid-tier negotiations, serving as a support and sounding board.
- Campaign Management & Reporting:
- Manage campaign dashboards, ensuring accurate data entry, monitoring progress, and conducting spot checks for quality assurance.
- Collaborate with internal teams (strategy, data, client services) to optimise influencer campaign strategies and troubleshoot any issues.
- Relationship Building & Fulfilment Support:
- Build and maintain proactive relationships with talent managers to secure premium creators for campaigns.
- Provide support in logistics and fulfillment, ensuring product send-outs and campaign materials are delivered on time.
- Industry Knowledge & Best Practices:
- Stay updated on social media trends, platforms, influencer landscape, and ASA guidelines, ensuring Buttermilk’s influencer strategies remain cutting-edge.
- Share industry insights with internal teams to continuously improve campaign performance.
- Experience in a similar Creator Manager role or equivalent in a fast paced agency environment handling influencer marketing and campaign management
- Mandatory experience in influencer management with strong relationships and a proven ability to handle mid to macro-level creators.
- Demonstrated success in managing influencers and building strong relationships, especially with macro/VIP creators.
- Pension, matching contributions
- Yearly Bonus
- Private Medical Insurance
- Juno Wellbeing Credits
- Hybrid Working (3 days remote, 2 days at home)
- Work-from-Home Setup Budget
- Night Key
- Birthday Leave
- Learning and Development Budget
- Work Abroad Allowance
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