Creative Strategist, Brand Partnerships

Superstruct UK is a leading live entertainment platform that owns and operates a collective of twelve major experience-first festivals and events across the United Kingdom, attracting a total audience of over 1.7 million. Superstruct UK's multi-award-winning portfolio includes leading brands all over the country, including Boardmasters, Lost Village, Mighty Hoopla, Field Day, Cross the Tracks, Victorious, Kendal Calling, Tramlines, Truck, Y Not, Christmas at Bute Park, and Northern Lights.

Through its dedicated Brand Partnerships team of cultural and experiential marketing experts, it allows partner brands to develop and activate meaningful campaigns at scale that connect with hard-to-reach audiences in real life and across digital channels.

Superstruct UK is part of Superstruct Entertainment, a leading global live entertainment platform which owns and operates over eighty major festivals in Europe and Australia, as well as service and capability companies specialising in production, staging, travel and accommodation as well as brand partnerships and activations.

Superstruct Entertainment’s network includes leading operators and festivals such as Awakenings, Wacken Open Air, Sonar, Flow, Defqon.1, Parookaville, Zwarte Cross, Arenal Sound, Øya, Tinderbox and many more.

The Role

The Creative Strategist will join Superstruct UK’s Brand Partnerships team, working across both Business Development and Account Management to create compelling partnership proposals for some of the UK’s leading brands, while supporting renewal strategies, upsell opportunities and the growth of existing partnerships.

Reporting to the Creative & Strategy Director, the role will turn brand briefs and commercial opportunities into strategically strong, creatively exciting ideas that demonstrate how brands can meaningfully show up across Superstruct UK’s festivals and wider ecosystem.

This is a fast-paced, hands-on role for someone who can move comfortably between strategy and creative. You will be able to interrogate a brief, identify the opportunity, develop the central creative thought and turn that thinking into a clear and visually compelling pitch.

You will think beyond traditional festival sponsorship, developing always-on partnership ideas that can span the entire fan journey through live experiences, digital, social, content, paid media and wider Superstruct IP, creating campaigns that have a life before, during and after the festival itself.

The ideal candidate will have experience within a creative, experiential, or brand partnerships environment and be comfortable developing ideas at pace. You will combine strong strategic thinking with excellent visual and written communication skills, with the ability to bring ideas and concepts to life.

Key Responsibilities

• Respond to incoming brand and agency briefs alongside the Business Development team by building compelling pitch narratives that deliver fan-first campaigns.
• Create high-quality pitch decks and proposals that bring ideas to life clearly and visually.
• Confident presenter and able to communicate pitch ideas to prospective and existing partners.
• Produce initial creative mock-ups, moodboards and visualisations to communicate concepts.
• Develop always-on partnership ideas spanning live activation, content, social, digital, media and wider festival touchpoints.
• Translate audience insight, cultural trends and individual festival identities into relevant creative opportunities for brands.
• Help continuously improve the quality and consistency of sales materials, credentials decks and proposition documents used by the wider Brand Partnerships team.
• Work collaboratively with the festivals, account management and production teams to ensure ideas being pitched are ambitious but deliverable.
• Support the handover of sold partnerships into the delivery team, ensuring the strategic and creative thinking is clearly communicated.

Your skills and experience

Essential:

• Strong strategic and conceptual thinking, with the ability to turn a brand or business challenge into a clear creative proposition.
• Experience developing creative concepts and integrated campaign ideas.
• Strong copywriting and storytelling skills, particularly within presentations and proposals.
• Excellent visual communication and presentation design skills.
• Experience using Adobe Creative Suite, Canva, Figma or equivalent creative tools.
• The ability to work at pace across multiple briefs, opportunities and deadlines.
• An understanding of how brands can successfully participate in culture and live entertainment.
• Strong communication skills, confidence in pitching and collaborating with commercial teams.

Desirable:

• Experience working within live entertainment, music, or festivals.
• An understanding of sponsorship, partnership rights and commercial propositions.
• Experience using audience insight and research to inform creative strategy.

Salary: £40,000 - £50,000 depending on experience.