Creative Strategist

Creative Strategist

Remote | Contract | 10–20 hrs/week

We’re looking for a sharp, creative-minded UGC Creative Strategist to help concept, script, and guide high-performing ad creatives for paid social (Meta, TikTok, YouTube, etc.). You’ll blend research, storytelling, and a pulse on social trends to develop ideas that actually convert.

About Us

Kraken Ads is a full-service performance creative and media agency that helps brands grow with

UGC-first ad strategies. We handle everything from creative direction and production to full media management-all 100% human, no AI shortcuts. Our projects span multiple industries, from consumer brands to tech, wellness, lifestyle, and beyond.

What You’ll Do

• Develop creative strategies for UGC and paid social campaigns across various industries
• Research competitors, trends, and hooks to inspire high-performing ad concepts
• Write compelling scripts, hooks (visual + verbal), and b-roll shot lists
• Collaborate on talent casting and ensure alignment with each brand’s tone and audience
• Provide creative direction for shoots and creator feedback
• Work closely with our editor, graphic designer, creators, and project manager
• Review performance results to identify creative learnings and new test angles
• Stay on top of social and cultural trends shaping modern advertising

What We’re Looking For

• 1–3+ years of experience in creative strategy for UGC or paid social (Meta/TikTok/YouTube)
• Strong copywriting instincts and understanding of performance-driven storytelling
• Ability to craft thumb-stopping hooks and storylines
• Experience writing ad scripts or briefing creators
• Sharp eye for pacing, visuals, and tone
• Portfolio or examples of successful UGC or paid social ad work
• Self-starter who’s organized, curious, and passionate about creative strategy

Nice to Have

• Experience across a variety of verticals (B2C, B2B, tech, service, etc.)
• Familiarity with performance metrics like CTR, hold rate, or ROAS
• Understanding of short-form content trends and creator marketing

Details

• Type: Contract
• Hours: 10–15 hrs/week (fluctuates by project)
• Location: Remote
• Reports to: Creative Director
• Payment: $45/hr