Creative Partnerships Manager

Creator Partnerships Manager, Performance Marketing (PFM)

Location : Los Angeles, CA (Hybrid)

Experience Level : Mid-Level (approx. 3–5 years)

About the Role:

User-Generated Content (UGC) is one of our highest-priority creative formats for Performance Marketing (PFM) Growth. We are looking for a Creator Partnerships Manager to manage a dedicated, always-on UGC production engine.

Your goal is to ensure continuous access to fresh creator footage, allowing us to rapidly produce, test, and feed dynamic creative to the PFM team without delay. You will be instrumental in executing our strategic vision to launch new US and International UGC initiatives every two weeks to combat creative fatigue.

What You’ll Do:

• Manage a Dynamic Creator Roster: Oversee a shared roster of 15–20 US and International creators. You will constantly cycle talent to ensure fresh faces, authentic voices, and prevent content fatigue.
• Negotiate & Contract: Handle outreach, rate negotiations, usage rights, and ongoing contract management for all creator partners to ensure efficient budget utilization.
• Drive the Production Handoff: Ensure creators have everything they need to execute successful shoots (clear briefs, pre-approved scripts, and brand guidelines). You will collect the raw footage and seamlessly pass it back to our internal post-production team. No hands-on video editing is required for this role.
• Lead Bi-Weekly Sprints: Drive a rapid iteration cycle, launching a net-new UGC project every 1–2 weeks. You will oversee the workflow that ultimately delivers roughly 10–20 variations per cycle (e.g., combinations of 15s and 6s cuts across multiple aspect ratios).
• Cross-Functional & Agency Collaboration: Work concurrently with internal creative teams and external production/agency partners. You will leverage their distinct creative and production approaches while using live performance data to optimize our model over time.
• Trend Spotting & Best Practices: Act as an internal expert on platform trends (TikTok, Meta, YouTube Shorts) to ensure all creator footage feels native, engaging, and relevant to target audiences.

What You Bring:

• Experience: 3–5 years of experience in creator partnerships, influencer marketing, or creative production, ideally with a strong focus on Performance Marketing and paid social channels.
• Clear Communicator & Briefer: You excel at writing airtight creative briefs and providing clear direction to creators so they can capture the exact raw footage our editors need.
• Analytical Mindset: A strong understanding of how creative impacts performance marketing. You know how to take data from past campaigns (CPA, ROAS, engagement rates) and translate it into actionable briefs for creators.
• Budget & Tech Savvy: Experience managing campaign budgets and proficiency with creator management platforms or project management software.
• Regulatory Savvy: Experience working within a highly regulated industry (FinTech, finance, healthcare) or a demonstrated ability to navigate strict Legal & Compliance frameworks efficiently.