Copywriter

Hiring: Copywriter (BFSI/Banking/Mutual Funds)

Min. Experience — 3 years

Who We Are

Idiotic Media Family — India's favourite influencer marketing agency, where strategy meets chaos, and creativity always wins.

We work with the coolest creators, boldest brands, and the wildest trends on the internet — and now we're building out serious muscle in the BFSI space, helping banks, NBFCs, fintechs, and mutual fund houses talk to real people, not just regulators.

We're looking for a Copywriter who can make complex financial ideas sound simple, human, and scroll-stopping — without ever sounding sketchy or SEBI-unfriendly.

Who YOU Are

You're that person who:

• Understands briefs better than the people who wrote them
• Can turn SIP, NAV, and expense ratios into copy your grandmother would actually read
• Writes like a wizard, edits like a compliance officer's favourite nightmare (in a good way), and thinks like a strategist
• Lives on the internet — not for validation, but for observation
• Knows the difference between "fun" and "financial mis-selling"
• Reads brand tone like astrology signs — but also reads SEBI/RBI guidelines like the Bhagavad Gita
• Can turn "we need this in 1 hour, and it needs a disclaimer" into "done, check your mail"

Your Responsibilities (aka your superpowers)

1. Brand Understanding & Alignment

• Decode client briefs like Sherlock decoding a crime scene — except the crime scene has a compliance team
• Understand brand identity, tone, target audience, and category nuances (banking ≠ mutual funds ≠ insurance ≠ fintech)
• Ensure every line feels on-brand, on-tone, and audit-safe

2. Content Creation

• Craft original, high-quality content for influencer-first BFSI campaigns
• Build scripts, storyboards, hooks, VO lines, and POVs that make finance feel less "finance" and more relatable
• Translate jargon-heavy financial concepts into simple, credible, scroll-worthy content for Instagram, YouTube, and beyond

3. Copywriting (Your bread, butter, and biryani)

Write sharp, clear, trust-building copy for:

• Digital ads for banking/fintech/mutual fund brands
• Influencer scripts explaining financial products
• Social media content (educational + campaign-led)
• Emailers and investor communication
• Brand films
• Pitches and decks
• Anything that needs words, clarity, and credibility

4. Editing & Proofreading

• Be the grammar gatekeeper AND the accuracy gatekeeper
• Review copy for clarity, tone, brand alignment, and factual/regulatory correctness
• Ensure every piece is polished, compliant, and publication-ready

5. Research (Your secret weapon)

• Stay updated on financial trends, market movements, and category shifts (interest rates, tax season, market volatility — you know the calendar)
• Understand audience behaviour across banking, mutual funds, and fintech users
• Balance data + creativity to craft messaging that builds trust, not just clicks

6. Compliance Awareness

• Work closely with legal/compliance teams to ensure copy meets regulatory standards (SEBI, RBI, ASCI guidelines where applicable)
• Know when a "fun line" needs a disclaimer — and write it in a way that doesn't kill the vibe

7. Time Management

• Follow internal TATs like a pro
• Deliver quality under tight timelines — because in finance, timing genuinely matters

8. Operations

• Adhere to internal SOPs
• Maintain clean documentation and approval trails (the boring part that keeps everyone out of trouble)

Who Will Survive & Thrive?

Someone who is:

• A natural storyteller who can simplify without dumbing down
• A detail-obsessed, ruthless editor
• Comfortable with compliance as a creative constraint, not a creative killer
• A trend-spotter with a finance-curious brain
• A team player (with a hint of chaos, kept in check)

Why Join Idiotic Media Family?

Because you get to:

• Work in India's fastest-growing influencer ecosystem — now expanding into BFSI
• Create content that actually helps people understand money better
• Build credibility-first campaigns for some of the biggest names in banking and finance
• Be part of a team that's fun, fast, and a little idiotic — in the best (and most compliant) way possible

If this sounds like your vibe, your tribe is calling.

Apply now — Idiotic Media Family wants to adopt you at rosita.thapa@idiotic.media