Content Strategy, Global Communications - Vice President
Citi’s Communications team is looking for a strategic content powerhouse. As our new VP of Content Strategy, you won’t just tell stories-you’ll build them. You will own some of our most visible global content initiatives, driving everything from content development to data-backed performance analysis. This is a role for a strategic project manager and a creative visionary who can unite teams, elevate our brand across all mediums, and deliver breakthrough work that resonates globally.
Reporting to the Content Strategy Director, your primary responsibilities will include:
- Project Managing High-Visibility Initiatives: Lead and manage key content projects from start to finish, including digital campaigns, print collateral, audio content, and event materials.
- Developing and Executing Content Strategy: Create and implement content strategies that support enterprise-wide goals, ensuring a consistent and compelling narrative across all platforms.
- Ensuring Global Consistency: Partner with teams across the organization to ensure our messaging, and quality standards are upheld in all markets, elevating the work on a global scale.
- Multi-Medium Content Creation: Develop engaging and innovative content across a wide range of formats, adapting the story to the medium for maximum impact.
- Data-Driven Insights: Utilize strong analytical skills to monitor and measure content performance, providing regular insights and recommendations to optimize our approach.
- Collaborating and Partnering: Work closely with internal stakeholders, including the creative team, to produce integrated and impactful bodies of work.
What we’re looking for:
- Proven experience in content strategy, corporate communications, or a related field.
- Strong writing, editing, and storytelling skills, with a portfolio that demonstrates an ability to create compelling narratives for a diverse audience.
- Excellent project management skills with a proven track record of taking high-visibility projects from start to finish.
- Strong analytical skills and experience using data to measure campaign performance and inform content strategy.
- Ability to manage multiple projects simultaneously, and influence partners across a global, matrixed organization.
- A strategic and creative thinker with a passion for elevating work and driving results.
- Integrity, maturity, dependability, and a positive professional attitude.
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Job Family Group:
Communications and External Relations------------------------------------------------------
Job Family:
Communications Management------------------------------------------------------
Time Type:
Full time------------------------------------------------------
Most Relevant Skills
Please see the requirements listed above.------------------------------------------------------
Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.------------------------------------------------------
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