Content Strategy Director

Agency:

PHd

Job Function:

Creative

Job Subfunction:

Creative Direction

Job Description:

To succeed in this role, you need to understand how to build brand connections through creative media that leverage culture, new media real estate, and big thinking.

You take a holistic view to drive smarter thinking that generates more interesting and richer territories for a brand to explore. You'll work in creative collaboration with all teams - including other members of the Content team, Client business leadership, Experience Strategy and Investment - to inspire and inform culturally led content and experiences.

Responsibilities

• Set the strategic content direction based on brand objectives, audience needs and cultural relevance.
• Be the connective layer across creator, organic, community and paid social, integrating signals into one content and learning ecosystem.
• Own the paid-social content POV, translating performance signals into clear amplify / adapt / refresh / stop recommendations.
• Own the content performance and learning agenda, including creative/creator learning, testing roadmaps and platform/format recommendations.
• Feed learnings back into future briefs, content, creator choices and media investment decisions, with accountability for whether recommendations lead to better decisions.

Experience

• Content strategist first, with strong understanding of brands, audiences, culture and creators.
• Strong measurement mindset: comfortable using performance data to form a POV and make decisions, not simply reporting results.
• Understands the relationship between organic, creator and paid social, and how signals from one should influence another.
• Able to translate data into clear creative, content and investment recommendations.
• Senior enough to own the learning agenda and influence decisions across teams, rather than operate as a traditional content-planning resource.

Qualifications

• Minimum 8 years’ experience in branded content, integrated partnerships, or strategic partnership development
• Ability to think differently: creative and adaptive, entrepreneurial, independently minded; deeply immersed in cultural understanding and driven by a desire to know more of the world / to better understand people’s motivations and behaviors in the shifting landscape
• Relentless pursuit of cultural zeitgeist and passion for all forms of entertainment
• Experience in concept development, production oversight, talent contracting/management, and foundational understanding of working with and managing media partners
• Exceptional project management skills, with ability to manage multiple work streams and multiple teams with strong quality control
• Ability to address challenges, work under pressure, follow-through and solve problems quickly in the face of challenges
• Ability to effectively and confidently communicate information in both verbal and written formats (Development of ideas, pitches, research and recaps, client presentations, etc.
• Experience implementing effective measurement models, synthesizing data to prove value and program success
• Can manage peer level clients with a successful track record in account management and client service
  





$90,000-$215,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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