Content Strategist (Ads Content)

Job Purpose

We are looking for a creative, analytical, and commercially driven Content Planner who can turn content insights, consumer trends, and performance data into engaging, sales-driven content.

You will play a key role in Content Strategy, Creative Planning, and Social Commerce, working closely with internal teams to create high-performing content that drives engagement and sales conversion.

Key Responsibilities

• Analyze content performance, consumer insights, and competitor activities to identify trends and opportunities.
• Develop content strategies and creative briefs with strong hooks, storytelling, product selling points, and clear calls to action.
• Plan short-form video content for TikTok, Instagram Reels, and other social commerce platforms.
• Collaborate with Content Creators, Videographers, Product Marketing, and Commercial teams to develop sales-driven content.
• Support product launches, marketing campaigns, and TikTok Shop initiatives through effective content planning.
• Monitor content effectiveness and recommend improvements to drive engagement, traffic, and conversion optimization.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 2–3 years of experience in Content Planning, Content Strategy, Creative Strategy, or Performance Marketing.
• Strong analytical skills with the ability to translate data into actionable creative ideas.
• Good understanding of TikTok, TikTok Shop, Instagram Reels, and Social Commerce.
• Experience in creative brief development, content analysis, and performance-driven content.
• Creative, proactive, collaborative, and results-oriented.
• Experience in Beauty, Cosmetics, FMCG, or E-commerce is preferred.
• Mandarin proficiency is a strong advantage.