Content Marketing Manager, German-Speaking Market
About the Role
Own content marketing for the German-speaking market at a growing B2B software company focused on AI-powered business communications. You will shape the brand voice across the customer journey and create content that helps businesses understand and trust its solutions.
What You'll Do
Own content marketing strategy and execution for the German-speaking market.
Develop website and landing page copy, along with conversion-focused copy for paid marketing channels.
Script ad creatives for YouTube and paid social platforms.
Build and execute organic content strategies across social platforms.
Work with creators, customers, and influencers to produce authentic content.
Use user research, A/B testing, and performance insights to improve messaging.
Contribute to product positioning and go-to-market messaging.
What We're Looking For
At least 4 years of experience in content marketing, copywriting, or growth marketing.
Experience in B2B SaaS or a fast-growing software environment.
Native German proficiency and outstanding German marketing writing skills, plus fluent English.
Understanding of performance marketing and conversion-focused copywriting.
Experience with A/B testing, social content strategy, and scripting YouTube or paid social ads.
Experience collaborating with creators, customers, or influencers, and contributing to product positioning or go-to-market messaging.
Experience with AI products, voice technology, user research, or SEO is beneficial.
Compensation & Benefits
Base salary: €65,000 to €85,000 annually. Visa sponsorship is not available.
Location
On-site in Vienna, Austria.