Content Director, Vision

Conexiant is seeking a Content Director, Vision to provide strategic and operational leadership for our portfolio of ophthalmology and optometry brands. This role is responsible for the editorial direction, quality, performance, and efficient operation of the Vision portfolio across print, digital, video, email, social media, news, and conference coverage.

The Content Director will lead the Vision editorial team and work closely with editors in chief, editorial boards, physician and optometrist contributors, sales, marketing, audience development, production, and company leadership.

This position combines editorial leadership with portfolio management, with responsibility for content strategy, team development, editorial workflows, audience performance, budgets, new editorial initiatives, and cross-functional collaboration.

Key Responsibilities:

Editorial Strategy & Portfolio Leadership

• Set the overall content strategy and editorial priorities for Conexiant’s Vision publications and digital properties across ophthalmology, optometry, optical, retina, glaucoma, contact lenses, ambulatory surgery, and practice management.
• Ensure each publication maintains a distinctive editorial mission, voice, and audience while identifying opportunities to share resources and successful approaches across the portfolio.
• Lead annual editorial planning, including editorial calendars, recurring departments and columns, special issues, digital initiatives, video programs, news coverage, and conference content.
• Identify emerging clinical, technological, regulatory, business, and practice-management trends and translate them into timely, relevant content.
• Identify opportunities for new content products, formats, franchises, and coverage areas based on audience needs, analytics, industry developments, and business opportunities.

Team Leadership & Editorial Operations

• Lead and develop the Vision editorial team by establishing clear priorities, responsibilities, production expectations, and performance goals.
• Coach and mentor editorial staff while fostering a collaborative, accountable, and high-performing team.
• Allocate editorial resources across publications based on workload, strategic priorities, publication schedules, and business needs.
• Establish efficient, scalable workflows that support increased content output and new initiatives without compromising editorial quality.
• Oversee content development across features, columns, interviews, clinical and practice-management coverage, news, video, and other multimedia formats.

Clinical & Industry Relationships

• Partner with editors in chief, editorial boards, clinicians, and other subject-matter experts to establish editorial direction, identify important topics, recruit contributors, and maintain the relevance and authority of each publication.
• Develop and maintain relationships with leading ophthalmologists, optometrists, surgeons, researchers, industry experts, and other contributors.
• Maintain high standards for clinical accuracy, editorial independence, relevance, readability, sourcing, and journalistic integrity.
• Establish priorities for coverage of clinical research, FDA actions, product and technology developments, regulatory changes, industry news, and other developments relevant to Vision audiences.

Digital Growth & Audience Engagement

• Drive the continued expansion of timely digital content and audience engagement across news, video, email, social media, and other channels.
• Monitor website analytics, email performance, social engagement, organic search, and other audience data, translating insights into editorial decisions.
• Partner with audience development and marketing teams to improve content distribution, discoverability, and engagement.
• Guide the responsible adoption of AI and other emerging editorial technologies, including appropriate workflows for research, content development, verification, and quality control.

Conference & Event Coverage

• Develop coverage strategies for major ophthalmology, optometry, retina, glaucoma, contact lens, optical, and other relevant professional meetings.
• Coordinate editorial resources to maximize the value and impact of conference coverage while effectively managing associated costs.

Required Qualifications:

Education:

Bachelor’s degree in journalism, communications, English, publishing, or a related field, or equivalent professional experience.

Experience:

Significant editorial and content leadership experience, preferably within ophthalmology, optometry, health care, medical publishing, or professional media.

Knowledge & Technical Skills:

• Demonstrated experience managing multiple publications, brands, or content products.
• Strong knowledge of ophthalmology, optometry, and the broader eye-care market.
• Experience leading and developing editorial teams.
• Experience partnering with clinicians, editors in chief, editorial boards, and subject-matter experts.
• Experience developing content strategies across print, web, email, video, social media, and other digital channels.
• Strong understanding of digital publishing, audience analytics, SEO, email performance, and content distribution.
• Experience managing budgets, freelance resources, contributor expenses, and other editorial costs.
• Strong project-management and organizational skills.

Core Competencies

• Strong editorial judgment and commitment to accuracy, credibility, and editorial integrity.
• Strategic and forward-thinking approach to content development and audience growth.
• Excellent written, verbal, presentation, and interpersonal communication skills.
• Strong problem-solving and decision-making abilities.
• Ability to effectively lead, coach, and develop teams.
• Ability to collaborate with sales, marketing, and cross-functional partners while maintaining editorial independence.
• Ability to balance strategic leadership with day-to-day operational needs.

Preferred Qualifications

Additional experience within ophthalmology, optometry, eye care, medical publishing, or a related professional media environment is preferred. Experience leading a multi-brand editorial portfolio and developing new digital or multimedia content products is also highly desirable.

Travel

Approximately 5–10% travel is required, primarily to support industry conferences, professional meetings, and other business needs.

Reasonable Accommodations

Conexiant provides reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable law.