Content Creator & Social Media Manager

LOOK FABULOUS FOREVER

Content Creator and Social Media Manager

Location: London (Hybrid, 1–2 days in office / week)

Salary: £36,000 – £40,000 per annum (DOE)

Job Type: Full-time, Permanent

Industry: Beauty & E-commerce (DTC)

About Look Fabulous Forever

Look Fabulous Forever is an award-winning beauty brand specifically formulated and designed for older women. Founded by Tricia Cusden at the age of 65, we exist to challenge the ageist stereotypes prevalent in the beauty industry and to celebrate the power and beauty of women as they age. We build real connections with our vibrant community through authentic, helpful, and engaging content.

Role Overview

We are looking for a creative, proactive, and data-aware Content Creator and Social Media Manager to take charge of our multi-channel content strategy and vibrant online community. This role is ideal for someone with around 2 years experience  within digital marketing, ideally with prior experience in the beauty or fashion sectors. You will act as the voice of our brand across organic social channels, paid ad creatives, email marketing, and our highly engaged Facebook community of 10,000+ members. You’ll also manage our brand partnership strategy, teaming up with like-minded brands to run high-impact co-promotions and competitions designed for customer acquisition.

Key Responsibilities

Content Creation & Copywriting

• Brief content ideas to our team of ambassadors and Tricia, editing their output to  produce engaging short-form video and static content for organic channels (Instagram, Facebook, YouTube).
•  Devise and brief eye-catching visual assets and copy for paid digital ads (Meta, YouTube, Display), collaborating with our performance marketing team to optimize creative performance.
• Recruit and manage appropriate Affiliates to promote products and drive User Generated Content
• Ensure all content maintains Look Fabulous Forever’s tone of voice—empowering, inclusive, warm, and clear.

Community Management & Growth

• Daily management and moderation of Tricia’s Super Troopers  Facebook Community (10,000+ members), nurturing a safe, supportive, and active space for older women.
• Create a dedicated engagement calendar with regular prompts, live streams, Q&As, and interactive content to keep community members excited and active.
• Actively monitor social channels, responding to comments and direct messages with empathy and brand authority.

Brand Partnerships & Competitions

• Identify, outreach to, and negotiate partnerships with relevant, non-competing beauty, fashion, and lifestyle brands aligned with our audience.
• Plan and execute co-branded competitions and cross-promotions aimed at driving email lead generation and audience growth.
• Manage the end-to-end execution of partner campaigns, including asset collection, legal compliance (T&Cs), prize fulfillment, and performance tracking.

Strategy, Reporting & Administration

• Maintain and manage the master social media content calendar.
• Track and report on key performance indicators (engagement rates, community growth, email sign-ups from partnerships, CTRs on paid creatives) on a monthly basis.
• Stay up-to-date with social media trends, platform updates, and content formats suitable for our core demographic.

Requirements & Experience

• Experience: At least 2 years of experience in social media, content creation, or community management (ideal 2nd or 3rd career role).
• Industry Background: Previous experience working within the beauty, fashion, or lifestyle sector is highly desirable.
• An excellent portfolio of previously recorded videos and have good editing skills to bring to life in adverts
• Platform Knowledge: Deep familiarity with Facebook, Instagram, YouTube, and email marketing platforms (e.g., Ometria).
• Content Skills: Strong copywriting skills with a keen eye for visual aesthetic;
• Video: a strong portfolio of previous work demonstrating good knowledge of video editing (CapCut, Premiere, or similar) and mobile videography skills
• Community First: Genuine empathy, warmth, and understanding of our target audience (women aged 50+).
• Organisation: Excellent project management skills with the ability to manage external partner relationships and multi-channel content schedules simultaneously.
• Location: Based in or near London with the capability to travel to our office near Clapham Junction 1–2 days per week.

What We Offer

• £36,000 – £40,000 per annum, depending on experience.
• Flexible hybrid working policy (1–2 days per week in London office, remainder remote).
• Generous staff discount on Look Fabulous Forever products.
• Opportunity to make a genuine impact on an empathetic, mission-driven brand.
• Collaborative, warm, and supportive team environment.

Look Fabulous Forever is an equal opportunities employer, all applicants will receive consideration for employment without regard to age, race, colour, religion, gender, sexual orientation or disabled status. We celebrate our differences.