Content Creator & Presenter (Social Media)

Company: ZING Toothpaste

Department: Marketing & Communications

Reports to: Senior Social Media & Community Manager

Location: London, UK (Hybrid: remote and in person)

Salary: Dependent on experience 

Socials: Instagram & TikTok (@zingtoothpaste)

Recent Highlights: 170+ million views on Instagram

The Role

We're looking for a Social Media Content Creator and Presenter to help bring ZING to life across Instagram, TikTok and beyond!

You'll be the face of a fast-growing oral care, health & wellness brand that's generated over 170 MILLION views in the last month alone!

Want to be part of it? Get in touch and show us your content by tagging, following and messaging us @zingtoothpaste!

About ZING

At ZING, we're on a mission to make people smile by bringing a little more fun, personality and excitement to your everyday oral care. Our philosophy is simple: Do what makes you smile. And now we're looking for a self-starting, creative, social-media-obsessed individual to help us spread ZING far and wide!

Content Creation & Presenting is at the heart of this role. You'll spend much of your time filming, editing, brainstorming to produce fun, engaging content that makes people smile!

You'll be one of the key faces of ZING on social media, so we're looking for someone who has a track record of being confident and natural on camera, brings their personality to videos and is excited to feature regularly in our content!

Working closely with our Senior Social Media & Community Manager, you'll help execute our social strategy, engage with our growing community and support the creative projects that make ZING, well, ZING. You'll also be working closely with the Founder with a unique opportunity to learn all aspects of a the business!

This is a hands-on opportunity to get creative, experiment with ideas and make a real impact at a fast-growing consumer brand!

What You'll Be Doing

1. Content Creation & Presenting

Your main priority: making great content!

• Create fun, fresh, original content ideas for ZING's Instagram, TikTok and other social channels! You'll be required to film, edit and produce engaging short-form videos, including TikToks, Reels and Stories.
• Regularly appear on camera as one of the faces of ZING, bringing energy, personality and authenticity to our social content.
• Creating a mix of entertaining, educational and trend-led content that reflects ZING's brand personality and innovative products!
• Capture product photography, lifestyle content, behind-the-scenes footage and other creative assets.
• Turn everyday moments, product launches and brand activities into engaging social content.
• Write catchy captions, creative hooks, scripts and social copy that sound unmistakably ZING.
• Edit videos and photography using tools such as CapCut, Canva or similar creative software.
• Assist with content shoots, including planning, filming, styling and creative direction.
• Keep a close eye on trending sounds, formats, memes and cultural moments, finding clever ways to make them relevant to ZING.
• Experiment with new creative ideas and content formats while maintaining ZING's brand identity.

2. Social Media Management & Scheduling

Helping keep ZING's social channels looking their best.

• Assist with maintaining and updating ZING's social media content calendar.
• Schedule and publish approved content across Instagram, TikTok and other relevant platforms.
• Prepare captions, hashtags, tags and other publishing details.
• Make sure content is formatted and optimised for each platform.
• Support social campaigns, exciting product launches and promotional activity.
• Help organise our growing library of photos, videos and creative assets.
• Bring new ideas to content planning discussions and help keep our social presence fresh.

3. Community Management & Customer Experience

Because making people smile doesn't stop at the content.

• Engage with our community through comments, DMs and social interactions.
• Respond to customer questions and messages in ZING's friendly, approachable tone of voice.
• Support customer enquiries received via social media and email during agreed working hours.
• Identify interesting conversations, comments and opportunities to engage with our audience.
• Share customer feedback and insights with the Senior Social Media & Community Manager.
• Escalate complex customer enquiries when needed.

4. Affiliate & Ambassador Programme Support

• Assist with the day-to-day administration of ZING's affiliate and ambassador programmes on an as-needed basis.
• Help prepare and send programme communications, reminders and updates.
• Track affiliate and ambassador content activity.

5. Events & Brand Activations

• Get involved in ZING events, content shoots and brand activations!
• Capture fun, engaging behind-the-scenes content at events.
• Help create social content before, during and after activations.
• Bring fresh ideas for making our events and experiences more shareable.

6. General Creative & Marketing Support

• Work closely with the Senior Social Media & Community Manager to bring creative ideas to life.
• Support content planning, creative brainstorming and campaign preparation.
• Assist with organising content libraries, creative resources and campaign materials.
• Help coordinate photographers, videographers and other creative partners when needed.
• Support additional social media, customer service and community projects within agreed working hours.

Who We're Looking For

We're looking for someone who genuinely loves creating content, and has a track record of being on camera!

You're Our Kind of Person If You...

• Live and breathe social media. You're passionate about TikTok, Instagram and digital culture, and you're always keeping up with what's happening online.
• Love creating content. Whether it's filming, editing, photography or coming up with your next big idea, creating content is something you genuinely enjoy.
• Feel confident on camera. You're comfortable speaking to the camera, participating in trends and regularly featuring in brand content.
• Have your finger on the pulse. You know what's trending, what's getting attention and how to adapt trends in a creative, authentic way.
• Are full of ideas. You love brainstorming, experimenting and finding new ways to make content interesting.
• Have a great eye for content. You understand what makes a video engaging, visually appealing and worth watching.
• Get brand personality. You know how to make content fun and relatable while maintaining a consistent brand voice.
• Are proactive and organised. You can take an idea, run with it and manage your time effectively.
• Love connecting with people. You're friendly, approachable and enjoy engaging with online communities.
• Are excited to learn. You're enthusiastic about developing your creative skills and growing within a brand.

Skills & Experience

• A track record of creating successful and engaging video content, be it personally, academically or professionally. If you have a personal account, send us a link to your socials!
• Confidence filming, editing and producing social-first content.
• Comfortable regularly appearing in videos and speaking naturally on camera.
• Familiarity with CapCut, Canva or similar editing and design tools.
• Strong written communication skills and an ability to adapt to a brand's tone of voice.
• Good organisational skills and attention to detail.
• An interest in beauty, wellness, lifestyle or consumer brands.

What You Can Expect

• The opportunity to become the face of ZING!
• The opportunity to join one of the UK's fastest growing health & wellness brands.
• A creative, hands-on role where your ideas are encouraged.
• Opportunities to develop your skills and take on more creative responsibility as ZING grows. We're a small team, so there's no ceiling here!

Location

• This is a London-based, hybrid role offering a mix of working from home and in-person collaboration. You'll have the flexibility to work remotely while also joining the team in person for content creation, filming days, creative brainstorming, events and other exciting ZING activities.

Overall Purpose of the Role

People need to know about ZING! You'll be responsible for making that happen by making people smile with creative, entertaining, educational social media content. You'll be the face of ZING on our social channels, and play a key role in making ZING a brand people love to watch, follow and talk about.

Life's too short to be bored. So do what makes you smile!