Content Creator (Contract)

Job Description

Equinox is seeking a Contract Content Creator with a sharp creative eye and an instinct for culture. This role is for a maker; someone who can concept, capture, and edit content that reflects the precision, performance, and elevated aesthetic of our brand.

You’ll work hands-on across our NYC office and clubs, translating the Equinox experience into dynamic, modern storytelling built for social. Luxury experience is a major plus, and please include your portfolio in your application.

• Develop original, brand-aligned content concepts that push culture forward and reflect the Equinox point of view for organic and paid social.
• Film elevated, social-first video content in our clubs, in our office, and on-location throughout NYC-capturing movement, energy, and the luxury of the Equinox environment.
• Edit short-form videos with a refined sense of pacing, composition, and platform fluency across TikTok, Instagram, and emerging channels.
• Partner closely with Social, Creative, and Marketing teams to ensure every asset meets Equinox’s standards of craft and brand integrity.
• Capture a range of content-from events, shoot BTS, training & performance, lifestyle moments, club interiors, and creator-led storytelling.
• Stay ahead of cultural and platform trends, bringing forward new ideas, formats, and editing styles that feel distinctly Equinox.
• Deliver fast, clean, polished edits with multiple versions for testing and optimization for paid social.
• Concept and execute performance marketing video ads that balance Equinox’s luxury brand standards with performance-driven storytelling hooks, CTAs, and narrative structures.
• Craft and edit audio for paid social ads, including voiceover direction, music selection and licensing, sound design, and mixing.