Content Creator

Job Description

The Content Creator will be responsible for developing engaging and creative content for a group of Boyd Gaming properties, including restaurants, arenas, and event centers. Property assignments may vary, typically encompassing 3-5 properties and their respective venues.

• Create engaging video content for social media and property marketing, leveraging a strong understanding of current trends to effectively enhance the visibility and appeal of Boyd Gaming’s offerings.
• Take and curate high-quality photographs of Boyd Gaming properties to enhance our social media presence and meet marketing needs.
• Develop and produce engaging graphics that address social needs and enhance photo/video content.
• Build and maintain relationships with influencers to amplify Boyd Gaming’s brand presence
• Work with the property and ads team to develop and implement engaging paid advertising campaigns for property promotion, leveraging a basic understanding of Meta ads and creative content strategies to optimize exposure and drive results.
• Develop and manage content calendars utilizing social management platform Sprout Social to ensure timely and effective content delivery across various channels.
• Measure and report performance of all digital media, advertising campaigns, and influencers to the marketing leadership at each property, as well as the regional marketing director.
• Contribute to and support special campaigns and projects as needed.
• Flexibility for evening and weekend events is required, along with availability for emergency support.